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La evolución de las relaciones públicas hacia la dirección de comunicación: Aproximación histórica en el contexto académico español
6 references·0 citing·18 second hop
La evolución de las relaciones públicas hacia la dirección de comunicación: Aproximación histórica en el contexto académico español (2011)La evolución de las relaciones públicas h…MANAGING PUBLIC RELATIONS (2018)MANAGING PUBLIC RELATIONSExcellence in Public Relations and Communication Management (2013)Excellence in Public Relation…La figura del Dircom : su importancia en el modelo de comunicación integral (2007)La figura del Dircom : su imp…EL DIRECTOR DE COMUNICACIÓN, PERFIL DE UNA NUEVA FIGURA (2006)EL DIRECTOR DE COMUNICACIÓN, …Values of Public Relations: Effects on Organization-Public Relationships Mediating Conflict Resolution (2001)Values of Public Relations: E…Effective Public Relations (1967)Effective Public RelationsComunicación empresarial e institucional (1998)El liderazgo en relaciones públicas y gestión de comunicación. Análisis cuantitativo de los factores de liderazgo en el sector en España (2014)Radiografía de las consultoras de comunicación en España: perfil profesional, estructura y actividad (2018)Tendencias de investigación sobre comunicación organizacional: la autoría española en revistas indexadas (2014-2018) (2019)Comparative fit indexes in structural models. (1990)From Marketing Mix to Relationship Marketing (1994)The Commitment-Trust Theory of Relationship Marketing (1994)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Exploring Types of Organization–Public Relationships and Their Implications for Relationship Management in Public Relations (2005)Onward Into More Fog: Thoughts on Public Relations' Research Directions (2006)La gestión profesional de la imagen corporativa (1999)Toward a dialogic theory of public relations (2002)Corporate social responsibility communication: stakeholder information, response and involvement strategies (2006)Defining Strategic Communication (2007)Building dialogic relationships through the world wide web (1998)An Integrated Approach to Communication Theory and Research (2014)Relationship management in public relations: dimensions of an organization-public relationship (1998)Explicating Relationship Management as a General Theory of Public Relations (2003)
this work references cited by second hop

References

  • 2018MANAGING PUBLIC RELATIONS2,197 cited
  • 2013Excellence in Public Relations and Communication Management1,207 cited
  • 1967Effective Public Relations975 cited
  • 2001Values of Public Relations: Effects on Organization-Public Relationships Mediating Conflict Resolution144 cited
  • 2007La figura del Dircom : su importancia en el modelo de comunicación integral22 cited
  • 2006EL DIRECTOR DE COMUNICACIÓN, PERFIL DE UNA NUEVA FIGURA15 cited

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