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Sms Advertising in India: is Tam a Robust Model for Explaining Intention?
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Sms Advertising in India: is Tam a Robust Model for Explaining Intention? (2019)Sms Advertising in India: is Tam a Robust…Modelling technology acceptance in education: A study of pre-service teachers (2008)Modelling technology acceptan…An Empirical Study of the Drivers of Consumer Acceptance of Mobile Advertising (2007)An Empirical Study of the Dri…Principles and practice of structural equation modeling, 2nd ed. (2005)Principles and practice of st…Factors influencing consumers' willingness to accept mobile advertising: a conceptual model (2005)Factors influencing consumers…Factors Affecting Student Attitudes Toward Flexible Online Learning in Management Education (2005)Factors Affecting Student Att…Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study (2005)Driving consumer acceptance o…Diffusion and success factors of mobile marketing (2004)Diffusion and success factors…Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)Consumer Attitudes Toward Mob…The Dual Credibility Model: The Influence of Corporate and Endorser Credibility on Attitudes and Purchase Intentions (2002)The Dual Credibility Model: T…Principles and practice in reporting structural equation analyses. (2002)Principles and practice in re…Structural Equation Modeling: Concepts, Issues, and Applications (1997)Structural Equation Modeling:…Assessing IT Usage: The Role of Prior Experience (1995)Assessing IT Usage: The Role …Testing Structural equation models (1993)Testing Structural equation m…Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…The Theory of Reasoned Action Applied to Coupon Usage (1984)The Theory of Reasoned Action…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The theory of planned behavior (1991)Understanding Information Technology Usage: A Test of Competing Models (1995)Trust and TAM in Online Shopping: An Integrated Model1 (2003)User Acceptance of Information Technology: Toward A Unified View1 (2003)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)The Effectiveness of Branded Mobile Phone Apps (2011)How smartphone advertising influences consumers' purchase intention (2018)Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge (2018)Self-efficacy mechanism in human agency. 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References

  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
  • 2005Principles and practice of structural equation modeling, 2nd ed.6,095 cited
  • 2002Principles and practice in reporting structural equation analyses.4,724 cited
  • 1997Structural Equation Modeling: Concepts, Issues, and Applications4,061 cited
  • 1995Assessing IT Usage: The Role of Prior Experience2,887 cited
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  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context1,310 cited
  • 2004Consumer Attitudes Toward Mobile Advertising: An Empirical Study1,188 cited
  • 2008Modelling technology acceptance in education: A study of pre-service teachers968 cited
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  • 2002The Dual Credibility Model: The Influence of Corporate and Endorser Credibility on Attitudes and Purchase Intentions467 cited
  • 2005Factors Affecting Student Attitudes Toward Flexible Online Learning in Management Education337 cited

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  • 2005Factors influencing consumers' willingness to accept mobile advertising: a conceptual model314 cited
  • 2007An Empirical Study of the Drivers of Consumer Acceptance of Mobile Advertising299 cited
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