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• 2001Exploring Innovative Teaching among Marketing Educators: Perceptions of Innovative Activities and Existing Reward and Support Programs36 cited
• 2017How the Linguistic Characteristics of a Brand Name can Affect its Luxury Appeal19 cited
• 1996Exploring Student Interest in Entrepreneurship Courses16 cited
• 2006The Effects of Audience Knowledge on Message Processing of Editorial Content15 cited
• 1992An Empirical Investigation of Research Standards for Marketing Faculty at AACSB-Accredited Business Schools14 cited
• 2011Reflections on the history of marketing thought and theory development13 cited
• 1996Integrating Quality Improvement Tenets into the Marketing Curriculum11 cited
• 2005Differences in Readers' Response towards Advertising versus Publicity10 cited