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Marketing: A strategic approach · Study

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ArticleMarketing: A strategic approach

Janet R. McColl‐Kennedy1999

Article1999

Marketing: A strategic approach

Janet R. McColl‐Kennedy · Geoffrey C. Kiel

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Marketing and Advertising Strategies Business Strategies and Innovation Consumer Behavior and Marketing Influence

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2013Exploring branding strategies of FMCG, services and durables brands: evidence from India 2001A study of brand loyalty in the business-to-business services sector 2022The mood effect in relation to impulsive online buying behavior 2013Convenience for the car-borne shopper: Are malls and shopping strips driving customers away?2012Ends Justify Means? Organic Cotton Products’ Purchasing Motivations 2015What and how to communicate about a corporate brand with the consumers: An exploratory study

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Year1999

Typearticle

Published1999-01-01

Languageen

Citations42

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ShelfMarketing and Advertising Strategies

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openalex_workW1554127162

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