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• 2013Exploring branding strategies of FMCG, services and durables brands: evidence from India32 cited
• 2001A study of brand loyalty in the business-to-business services sector30 cited
• 2006Telecommunication Industry in Malaysia: Demographics Effect on Customer Expectations, Performance, Satisfaction and Retention28 cited
• 2022The mood effect in relation to impulsive online buying behavior23 cited
• 2013Convenience for the car-borne shopper: Are malls and shopping strips driving customers away?22 cited
• 2012Ends Justify Means? Organic Cotton Products’ Purchasing Motivations17 cited
• 2015What and how to communicate about a corporate brand with the consumers: An exploratory study14 cited