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• 2001Determinants and consequences of employee displayed positive emotions348 cited
• 2009Creating brand equity in the Chinese clothing market73 cited
• 2015Political Brand Equity Model: The Integration of Political Brands in Voter Choice70 cited
• 2022The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention61 cited
• 2015Impact of Product Packaging on Consumer Perception and Purchase Intention46 cited
• 1995Marketing Communication Theory: What do the Texts Teach Our Students?41 cited
• 1994“The case of the midnight judges” and multiple audience discourse: Chief Justice Marshall and Marbury V. Madison33 cited
• 2006Heterogeneity of consumer demand: opportunities for pricing of services32 cited
• 2014A Chronology Of The Definition Of Marketing31 cited
• 2006The dimensions of assortment: A proposed hierarchy of assortment decision making31 cited
• 2014Private label brands: major perspective of two customer-based brand equity models29 cited
• 1998Reducing Turnover in Public Accounting Firms: An Internal Marketing Strategy28 cited
• 2014Lifestyles and Mobile Services Adoption in China27 cited
• 2013Relationship between Country of Origin Image and Brand Equity: An Empirical Evidence in England Market*