Impact of Product Packaging on Consumer Perception and Purchase Intention

Sadique Hussain Saadat ali · Muhammad Ibrahim Amna Noreen · Sayed Fayaz Ahmad

46 citations0/0 files storedJournal of Marketing and Consumer Research

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Consumer Packaging Perceptions and Trends Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

Abstract

The purpose of this study is to evaluate the influence of packaging over consumer buying behavior (consumer perception and purchase intention), and to observe how these factors effect consumer’s decision of purchasing a product. The objective of this research is to find out those elements behind the success of product packaging. The target population for this research is the different places of the Pakistan. For getting the response 120 quantities questions were distributed and by using of the SPSS software to revile research result interpreting on the correlation ad regression analysis were made. The research finds out the intended variables and claims that it is beneficial for all type of organizations. Key w ords : Elements of Packaging, Consumer Purchase Behavior, Perception and Purchase Intentions

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1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1957The Measurement of Meaning 1972Principles of Marketing 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity 1997Advertising And Promotion: Integrated Marketing Communications Perspective 1995Kansei Engineering: A new ergonomic consumer-oriented technology for product development 2007The importance of packaging attributes: a conjoint analysis approach 2000Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences

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