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Impact of Product Packaging on Consumer Perception and Purchase Intention
16 references·4 citing·38 second hop
Impact of Product Packaging on Consumer Perception and Purchase Intention (2015)Impact of Product Packaging on Consumer P…The importance of packaging design for own‐label food brands (2007)The importance of packaging d…The importance of packaging attributes: a conjoint analysis approach (2007)The importance of packaging a…Consumer perceptions of product packaging (2006)Consumer perceptions of produ…Packaging and purchase decisions (2004)Packaging and purchase decisi…The Communicative Power of Product Packaging: Creating Brand Identity via Lived and Mediated Experience (2003)The Communicative Power of Pr…Packaging communication: attentional effects of product imagery (2001)Packaging communication: atte…The verbal and visual components of package design (2000)The verbal and visual compone…Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences (2000)Managing Images in Different …The Ethical Consumer. Moral Norms and Packaging Choice (1999)The Ethical Consumer. Moral N…The effect of new package design on product attention, categorization and evaluation (1997)The effect of new package des…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Advertising And Promotion: In…Kansei Engineering: A new ergonomic consumer-oriented technology for product development (1995)Kansei Engineering: A new erg…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Principles of Marketing (1972)Principles of MarketingThe Measurement of Meaning (1957)The Measurement of MeaningModelling the Purchase of Green Packaged Products: The Significant Impact of the West–East Cultural Context (2024)Modelling the Purchase of Gre…Willingness to pay for traditional ready-to-eat food packaging: examining the interplay between shape, font and slogan (2021)Willingness to pay for tradit…Factors affecting customer buying behavior in online shopping (2021)Factors affecting customer bu…Product Packaging: Impact on Customers’ Purchase Intention (2020)Product Packaging: Impact on …How Advertising Works: What Do We Really Know? 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References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1957The Measurement of Meaning9,430 cited
  • 1972Principles of Marketing5,587 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1997Advertising And Promotion: Integrated Marketing Communications Perspective1,798 cited
  • 1995Kansei Engineering: A new ergonomic consumer-oriented technology for product development1,476 cited
  • 2007The importance of packaging attributes: a conjoint analysis approach717 cited
  • 2000Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences604 cited
  • 2004Packaging and purchase decisions563 cited
  • 2006Consumer perceptions of product packaging560 cited
  • 2003The Communicative Power of Product Packaging: Creating Brand Identity via Lived and Mediated Experience488 cited
  • 2001Packaging communication: attentional effects of product imagery482 cited
  • 2000The verbal and visual components of package design395 cited
  • 1997The effect of new package design on product attention, categorization and evaluation347 cited
  • 1999The Ethical Consumer. Moral Norms and Packaging Choice

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301 cited
  • 2007The importance of packaging design for own‐label food brands283 cited
  • Cited by

    • 2020Product Packaging: Impact on Customers’ Purchase Intention45 cited
    • 2021Willingness to pay for traditional ready-to-eat food packaging: examining the interplay between shape, font and slogan17 cited
    • 2021Factors affecting customer buying behavior in online shopping14 cited
    • 2024Modelling the Purchase of Green Packaged Products: The Significant Impact of the West–East Cultural Context12 cited