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Reading Grotesque Images in Advertising: a Re-inquiry
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Reading Grotesque Images in Advertising: a Re-inquiry (2012)Reading Grotesque Images in Advertising: …Narrative and Persuasion in Fashion Advertising (2010)Narrative and Persuasion in F…Writing with Pictures: Toward a Unifying Theory of Consumer Response to Images (2007)Writing with Pictures: Toward…Exploring the Celtic narrative in advertising: goddess culture and the lexicon of perfumery (2007)Exploring the Celtic narrativ…The grammar of visual design (2006)The grammar of visual designNarrative Impact (2003)Narrative ImpactThe role of transportation in the persuasiveness of public narratives. (2000)The role of transportation in…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Flow: the psychology of optimal experience (1990)Basics of Qualitative Research (1992)The Megaphone Effect: Taste and Audience in Fashion Blogging (2012)Consumer engagement in online brand communities: a social media perspective (2015)Capturing consumer engagement: duality, dimensionality and measurement (2016)Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Culture and Consumption (1990)How brands become icons: the principles of cultural branding (2005)Brand‐self identity narratives in the James Bond movies (2010)Transnational Scottish Book Marketing to a Diasporic Audience 1995-2015 (2016)The inter-generational arts branding of the Star Wars saga: may the myth be with you! (2021)Language as Symbolic Action (1966)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)The Logic of Writing and the Organization of Society (1986)The impact of perceived complexity, deviation and comprehension on the appreciation of visual metaphor in advertising across three European countries (2010)Finding the Tipping Point: Visual Metaphor and Conceptual Complexity in Advertising (2014)The Material and Visual Basis of Institutions (2017)An introduction to functional grammar . 2nd edn. By M. A. K. Halliday London, Melbourne, & Auckland: Edward Arnold, 1994. Pp. XXXV, 434. (1995)A Pedagogy of Multiliteracies: Designing Social Futures (1996)Reading images: the grammar of visual design (1996)Frames, Stories, and Images: The Advantages of a Multimodal Approach in Comparative Media Content Research on Climate Change (2014)Press releases as a hybrid genre (2015)Communicating climate change: history, challenges, process and future directions (2009)Online communication, social media and adolescent wellbeing: A systematic narrative review (2014)Automated Text Analysis for Consumer Research (2017)Entertainment-Education and Elaboration Likelihood: Understanding the Processing of Narrative Persuasion (2002)Prejudice Reduction: What Works? A Review and Assessment of Research and Practice (2008)Reading Literary Fiction Improves Theory of Mind (2013)
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References

  • 2000The role of transportation in the persuasiveness of public narratives.4,849 cited
  • 2003Narrative Impact381 cited
  • 2010Narrative and Persuasion in Fashion Advertising349 cited
  • 2006The grammar of visual design117 cited
  • 2007Writing with Pictures: Toward a Unifying Theory of Consumer Response to Images98 cited
  • 2007Exploring the Celtic narrative in advertising: goddess culture and the lexicon of perfumery14 cited

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