Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Think and Feel Country Clusters: A New Approach to International Advertising Standardization

16 references·16 citing·40 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1983Culture's Consequences: International Differences in Work-Related Values.15,062 cited
1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
1983THE GLOBALIZATION OF MARKETS3,411 cited
2004Management International Review2,650 cited
1977Content Analysis in Consumer Research2,310 cited
2011Contextualizing Performances of Family Firms1,934 cited
1984Hofstede's Culture Dimensions1,546 cited
2004Understanding Cultural Differences1,202 cited
1986Individualism-Collectivism1,152 cited
1984Communicating With Strangers : An Approach to Intercultural Communication1,001 cited
1988Theories in Intercultural Communication.923 cited
1977An Analysis of Information Content in Television Advertising588 cited
1975An introduction to intercultural communication557 cited
1982How Advertising Works: A Planning Model552 cited
1989Cognitive and affective responses to advertising426 cited
1989Using Drama to Persuade420 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Cited by

2014Applying the future time perspective scale to advertising research67 cited
2003Advertising standardization in multinational corporations62 cited
2010Regionalization vs. globalization in advertising research: Insights from five decades of academic study45 cited
2004Standardized vs. specialized international advertising campaigns: What we have learned from a academic research in the 1990s45 cited
2014Exploring the influence of customers' time horizon perspectives on the satisfaction–loyalty link39 cited
2013Assessing the cross-cultural applicability of tailored advertising34 cited
2021Comparing young adult responses to rational and emotional sports product advertisements: the moderating role of product type and gender32 cited
2001A comparison of the purchasing and consumption behaviour of Slovenian and other Eastern European consumers32 cited
2004The relationship of cultural values and message strategies in service advertising31 cited
2009Strategic regionalization in marketing campaigns: Beyond the standardization/glocalization debate30 cited
2015Do Ethnic Cues Improve Advertising Effectiveness for Ethnic Consumers?24 cited
2002Transcultural Effects of Product Placement in Movies16 cited
2002Cultural and language effects on Chinese bilinguals' and Canadians' responses to advertising16 cited
2005Social marketing communication in a multicultural environment: practical issues and theoretical contributions from cross-cultural marketing13 cited
2018Are multiple brand endorsements economically effective?13 cited
2025Unlocking the Power of Ads: A Cross-Cultural Examination of Consumers’ Advertising Value Perceptions11 cited