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The Hidden Costs of Cause Marketing
4 references·16 citing·50 second hop
The Hidden Costs of Cause Marketing (2009)The Hidden Costs of Cause MarketingCause-related marketing: More buck than bang? (2005)Cause-related marketing: More…The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)The Effect of Corporate Socia…Can the Overcommercialization of Cause-Related Marketing Harm Society? (2001)Can the Overcommercialization…Cause-Related Marketing: Ethics and the Ecstatic (2000)Cause-Related Marketing: Ethi…Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness (2023)Predicting the cause-related …Good cause, not so good business? Sales and operations performance of cause‐related marketing (2022)Good cause, not so good busin…Beyond greenwashing: Addressing ‘the great illusion’ of green advertising (2021)Beyond greenwashing: Addressi…Engagement in Cause-Related Marketing Reduces Pro-Environmental Behaviors (2020)Engagement in Cause-Related M…Exploring social enterprise leadership development through phenomenological analysis (2018)Exploring social enterprise l…Do consumers really care about organisational motives behind CSR? The moderating role of trust in the company (2018)Do consumers really care abou…Cause‐Related Marketing Persuasion Knowledge: Measuring Consumers' Knowledge and Ability to Interpret CrM Promotions (2017)Cause‐Related Marketing Persu…Donation via Mobile Applications: A Study of the Factors Affecting Mobile Donation Application Use (2016)Donation via Mobile Applicati…Do the ends justify the means? How altruistic values moderate consumer responses to corporate social initiatives (2016)Do the ends justify the means…Discourses about Righting the Business ← → Society Relationship (2016)Discourses about Righting the…Containing Cause-Related Marketing Skepticism: A Comparison across Donation Frame Types (2016)Containing Cause-Related Mark…Cause-related marketing of products with a negative externality (2016)Cause-related marketing of pr…Shifting conceptualizations of ethical consumption: Cause-related marketing in India and the USA (2015)Shifting conceptualizations o…Evaluating the Implementation of a Professional Sport Team’s Corporate Community Involvement Initiative (2014)Evaluating the Implementation…The Growth Of Cause Marketing: Past, Current, And Future Trends (2013)The Growth Of Cause Marketing…Social Entrepreneurship: Generating Solutions To Global Challenges (2011)Social Entrepreneurship: Gene…Organizational Images and Member Identification (1994)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Misery Loves Companies: Rethinking Social Initiatives by Business (2003)Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs (2006)The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment (2006)Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions (2009)Modernity and the Holocaust (1990)Modernity and the Holocaust. (1991)61. Capitalism and Freedom (2002)Corporate social responsibility and firm’s performance: empirical evidence (2017)Liability of foreignness, natural disasters, and corporate philanthropy (2017)Corporate governance and corporate social responsibility disclosures in insurance companies (2019)Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy (1988)A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned (1998)Building Brand Equity through Corporate Societal Marketing (2002)An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives (2010)Doing good matters to consumers: the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns (2015)How Does It Fit? Exploring the Congruence Between Organizations and Their Corporate Social Responsibility (CSR) Activities (2015)A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance (1995)The Meaning and Meaningfulness of Corporate Social Initiatives (2008)Better Safe Than Sorry (2013)THE CORPORATE SOCIAL PERFORMANCE-FINANCIAL PERFORMANCE LINK (1997)Strategy and society: the link between competitive advantage and corporate social responsibility (2007)Passion in the workplace: empirical insights from team sport organisations (2016)Sponsors’ CSR strategies in sport: A sensemaking approach of corporations established in France (2016)A typology of cause-related marketing approaches in European professional basketball (2017)The nature of human values (1973)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Are There Universal Aspects in the Structure and Contents of Human Values? (1994)The Role of Company-Cause Fit and Company Involvement in Consumer Responses to CSR Initiatives: A Meta-Analytic Review (2017)Time versus money: The role of perceived effort in consumers' evaluation of corporate giving (2019)Corporate social responsibility authenticity as an antecedent to customer citizenship behavior: evidence from hospitality industry in Taiwan (2023)Monopoly and product quality (1978)The impact of the macro-environment on consumer scepticism towards cause-related marketing (2019)Does seeing bad make you do good? How witnessing retail transgressions influence responses to cause marketing offers (2020)Building consumer communal relationships through cause‐related marketing: From the perspective of persuasion knowledge (2021)Archaeology of Knowledge (1970)Corporate Social Responsibility (1999)The Social Responsibility of Business Is to Increase Its Profits (2007)Hybrid organizations and an ethic of accountability: the role of accountability systems in constructing responsible hybridity (2020)Organizational Advocacy for Racial Justice (2022)The Psychology of Interpersonal Relations. (1958)An Integrative Model Of Organizational Trust (1995)Developing and Validating Trust Measures for e-Commerce: An Integrative Typology (2002)Corporate social responsibility and financial performance: bidirectional relationship and mediating effect of customer loyalty: investigation in Sweden (2021)Socially responsible supply chain initiatives and their outcomes: a taxonomy of manufacturing companies (2021)Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance (2023)A Reliability Coefficient for Maximum Likelihood Factor Analysis (1973)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance (2002)
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References

  • 2004The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits1,590 cited
  • 2005Cause-related marketing: More buck than bang?208 cited
  • 2001Can the Overcommercialization of Cause-Related Marketing Harm Society?170 cited
  • 2000Cause-Related Marketing: Ethics and the Ecstatic150 cited

Cited by

  • 2016Do the ends justify the means? How altruistic values moderate consumer responses to corporate social initiatives71 cited
  • 2014Evaluating the Implementation of a Professional Sport Team’s Corporate Community Involvement Initiative55 cited
  • 2016Cause-related marketing of products with a negative externality42 cited
  • 2018Do consumers really care about organisational motives behind CSR? The moderating role of trust in the company37 cited
  • 2016Containing Cause-Related Marketing Skepticism: A Comparison across Donation Frame Types35 cited
  • 2016Discourses about Righting the Business ← → Society Relationship33 cited
  • 2011Social Entrepreneurship: Generating Solutions To Global Challenges30 cited
  • 2015Shifting conceptualizations of ethical consumption: Cause-related marketing in India and the USA26 cited
  • 2017Cause‐Related Marketing Persuasion Knowledge: Measuring Consumers' Knowledge and Ability to Interpret CrM Promotions24 cited
  • 2013

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

The Growth Of Cause Marketing: Past, Current, And Future Trends
23 cited
  • 2020Engagement in Cause-Related Marketing Reduces Pro-Environmental Behaviors18 cited
  • 2021Beyond greenwashing: Addressing ‘the great illusion’ of green advertising18 cited
  • 2016Donation via Mobile Applications: A Study of the Factors Affecting Mobile Donation Application Use17 cited
  • 2023Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness17 cited
  • 2018Exploring social enterprise leadership development through phenomenological analysis15 cited
  • 2022Good cause, not so good business? Sales and operations performance of cause‐related marketing15 cited