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Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen
0 references·4 citing·12 second hop
Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen (2010)Unleashing the Power of Digital Signage: …Sustainable Outdoor Advertising: The Importance of Digital Screens in Urban Sustainability and in Out-of-Home Advertising (2023)Sustainable Outdoor Advertisi…Industry perspectives on digital out-of-home advertising in South Africa (2018)Industry perspectives on digi…Ciudad y comunicación: Efectos y funciones de las pantallas digitales publicitarias en la Gran Vía madrileña (2016)Ciudad y comunicación: Efecto…A conceptual framework for backend services of contextual digital signage (2012)A conceptual framework for ba…An approach to environmental psychology (1974)Design science in information systems research (2004)Design Science in Information Systems Research1 (2004)Consuming Technologies (2003)Libro de los pasajes (2005)Behavioral Effects of Digital Signage (2009)The Elaboration Likelihood Model of Persuasion (1986)Qualitative Research: Analysis Types and Software (2013)Journal article reporting standards for qualitative primary, qualitative meta-analytic, and mixed methods research in psychology: The APA Publications and Communications Board task force report. (2018)La pantalla global. Cultura mediática y cine en la era hipermoderna (2009)Creating win–win situations via advertising: new developments in digital out-of-home advertising (2015)A Spotlight of Co-creation and Inclusiveness of Public Open Spaces (2019)
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  • 2012A conceptual framework for backend services of contextual digital signage15 cited
  • 2018Industry perspectives on digital out-of-home advertising in South Africa9 cited
  • 2023Sustainable Outdoor Advertising: The Importance of Digital Screens in Urban Sustainability and in Out-of-Home Advertising3 cited
  • 2016Ciudad y comunicación: Efectos y funciones de las pantallas digitales publicitarias en la Gran Vía madrileña3 cited

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