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Learning about customers
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References

  • 1994Qualitative Data Analysis: An Expanded Sourcebook48,401 cited
  • 1990Absorptive Capacity: A New Perspective on Learning and Innovation35,597 cited
  • 1991Exploration and Exploitation in Organizational Learning21,910 cited
  • 2007Theory Building From Cases: Opportunities And Challenges16,654 cited
  • 2004Case Study Research15,455 cited
  • 1997Organizational Learning: A Theory of Action Perspective11,107 cited
  • 1998The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage9,956 cited
  • 1996Interorganizational Collaboration and the Locus of Innovation: Networks of Learning in Biotechnology8,498 cited
  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
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  • 1991Competition for competence and interpartner learning within international strategic alliances4,317 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications

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4,123 cited
  • 2000Creating and managing a high-performance knowledge-sharing network: the Toyota case3,569 cited
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    • 2016Customer relationship management (CRM) experiences of Business-to-Business (B2B) marketing firms: A qualitative study25 cited
    • 2015“Made in Italy”: The Italian Contribution to the Development of Business Marketing Discipline and Practices14 cited