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Marketing Research: an applied approach: 3rd European Edition
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  • 2008International Standardization of Channel Management and Its Behavioral and Performance Outcomes

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64 cited
  • 2016New product development performance success measures: an exploratory research63 cited
  • 2013Exploring Factors for Adopting ERP as SaaS61 cited
  • 2011Measuring entrepreneurship: Expert-based vs. data-based methodologies57 cited