Marketing Education in Turkey

Abstract

Marketing education in business schools gained importance over the past decade because of sharp economic development and globalization practices of the international companies in Turkey. In this paper, we examine the students' perceptions about the quality of marketing education in state and private universities. Sampling from five state and five private universities in Turkey, 462 usable questionnaires were analyzed. The results indicate that students' perceptions about the quality of marketing education at the state universities were lower than that of private universities because of large classroom sizes and older faculty who are reluctant to improve themselves, it is also found that as androgogical methodology is widely used at state universities, students' mental models are different from the students who are taught with pedagogical methodology at the private universities. Considering the results, the managerial implications of our findings are discussed.

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