SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The new emerging market multinationals: four strategies for disrupting markets and building brands
0 references·7 citing·29 second hop
The new emerging market multinationals: four strategies for disrupting markets and building brands (2013)The new emerging market multinationals: f…Brands and Branding around the World (2024)Brands and Branding around th…Shifting Standards in Consumer Evaluations of Global and Local Brands After Product-Harm Crises (2023)Shifting Standards in Consume…Uncommoditizing strategies by emerging market firms (2018)Uncommoditizing strategies by…Corporate Sustainability Initiatives in Gender Equality: Organizational Practices Fostering Inclusiveness at Work in an Emerging-Market Context (2018)Corporate Sustainability Init…In search of tools for the use of country image (CI) in the brand (2017)In search of tools for the us…Country-of-origin image (COI) as a country-specific advantage (CSA): Scale development and validation of COI as a resource within the firm perspective (2017)Country-of-origin image (COI)…Defining and Measuring the “Market for Brands”: Are Emerging Economies Catching up? (2015)Defining and Measuring the “M…The Nature of the Firm (1937)Strategic Brand Concept-Image Management (1986)Consumer Evaluations of Brand Extensions (1990)Vertical disintegration of production and the rise of market for brands (2016)Off the mark? What we (should) know about the bright and dark sides of corporate trademark practices (2023)Case Study Research: Design and Methods (1984)Case Study Research: Design and Methods (1991)Firm Resources and Sustained Competitive Advantage (1991)How brand owners construct imagined worlds with brand visual aesthetics (2019)Leveraging the Country-of-Origin Image by managing it at different levels (2019)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Firm resources and sustained competitive advantage (2004)The critical role of the institution‐led market in the technological catch‐up of emerging market enterprises: evidence from Chinese enterprises (2020)Reflective versus unreflective country images: How ruminating on reasons for buying a country’s products alters country image (2022)International expansion of emerging market enterprises: A springboard perspective (2007)The fortune at the bottom of the pyramid (2010)Recenzja książki. Robert K. yin, Case Study Research. Design and Methods (fourth Edition), thousand Oaks, CA: Sage Publications, 2009 (2012)Country-specific determinants of FDI inflows to the MENA region (2019)Capabilities and the internationalisation of smaller-sized, service-oriented firms in the southern hemisphere (2020)Can competitors cooperate? The impact of formal institution agents in promoting coopetition among emerging market exporters (2021)Managing cultural diversity: implications for organizational competitiveness (1991)Academy of Management Journal (2013)Achieving Legitimacy Through Gender Equality Policies (2023)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)Instructional manipulation checks: Detecting satisficing to increase statistical power (2009)Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture (1999)Creating the Responsible Consumer: Moralistic Governance Regimes and Consumer Subjectivity (2014)Brands Taking a Stand: Authentic Brand Activism or Woke Washing? (2020)
this work references cited by second hop

References

No references inside the corpus for this window.

Cited by

  • 2018Uncommoditizing strategies by emerging market firms49 cited
  • 2017Country-of-origin image (COI) as a country-specific advantage (CSA): Scale development and validation of COI as a resource within the firm perspective44 cited
  • 2017In search of tools for the use of country image (CI) in the brand19 cited
  • 2018Corporate Sustainability Initiatives in Gender Equality: Organizational Practices Fostering Inclusiveness at Work in an Emerging-Market Context16 cited
  • 2024Brands and Branding around the World14 cited
  • 2015Defining and Measuring the “Market for Brands”: Are Emerging Economies Catching up?13 cited
  • 2023Shifting Standards in Consumer Evaluations of Global and Local Brands After Product-Harm Crises13 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work