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• 2004Measuring intangible value in business-to-business buyer–seller relationships: An intellectual capital perspective134 cited
• 2006A dynamic segmentation approach for targeting and customizing direct marketing campaigns108 cited
• 2009Marketing strategy and marketing performance measurement system: Exploring the relationship102 cited
• 2003Tailoring e‐service quality through CRM99 cited
• 2012Customer accounting and marketing performance measures in the hotel industry: Evidence from Australia90 cited
• 2004Activity‐based costing for logistics and marketing77 cited
• 2008Exploring the potential of customer accounting: a synthesis of the accounting and marketing literatures77 cited
• 2007Benchmarking the incidence of strategic management accounting in Slovenia75 cited
• 2002Are your customers worth more than money?74 cited
• 2016Knowing patients: The customer survey and the changing margins of accounting in healthcare71 cited
• 2000Developing a model of customer defection in the Australian banking industry69 cited
• 1997The Application of Activity-based Costing in the United Kingdom's Largest Financial Institutions67 cited
• 2004A neural network application to consumer classification to improve the timing of direct marketing activities66 cited