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The impact of culture on marketing at the bottom of the pyramid : a relationship creation and network development approach
15 references·0 citing·41 second hop
The impact of culture on marketing at the bottom of the pyramid : a relationship creation and network development approach (2006)The impact of culture on marketing at the…The fortune at the bottom of the pyramid (2010)The fortune at the bottom of …The end of corporate imperialism. (2003)The end of corporate imperial…Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Culture's Consequences: Compa…The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies (2001)The Impact of Nationalism, Pa…The Mystery of Capital: Why Capitalism Triumphs in the West and Fails Everywhere Else (2000)The Mystery of Capital: Why C…Partnering Across Borders: Negotiating Organizational Culture in a German-Japanese Joint Venture (2000)Partnering Across Borders: Ne…New Strategies in Emerging Markets (1998)New Strategies in Emerging Ma…Sensitivity to National Business Culture: Effects on U.S.-Mexican Channel Relationship Performance (1997)Sensitivity to National Busin…Technology and Networks (1995)Technology and NetworksConsumer Ethnocentrism: A Test of Antecedents and Moderators (1994)Consumer Ethnocentrism: A Tes…Riding the waves of culture: Understanding cultural diversity in business (1993)Riding the waves of culture: …Structures of capital : the social organization of the economy (1990)Structures of capital : the s…Successful Export Marketing Management: Some Empirical Evidence (1989)Successful Export Marketing M…The Confucius connection: From cultural roots to economic growth (1988)The Confucius connection: Fro…Buyer/seller relationships in international industrial markets (1984)Buyer/seller relationships in…Institutions, Institutional Change and Economic Performance (1991)Legal Determinants of External Finance (1997)Law, Finance, and Economic Growth (1999)Urban Informality: Toward an Epistemology of Planning (2005)The economics of poverty traps and persistent poverty: An asset-based approach (2006)The Economic Lives of the Poor (2007)FOREIGN ENTRY, CULTURAL BARRIERS, AND LEARNING (1996)The Internet and International Marketing (1996)Oxford Handbook of International Business (2001)New frontiers in international strategy (2004)Managerial ties, knowledge acquisition, realized absorptive capacity and new product market performance of emerging multinational companies: A case of China (2010)Back-Translation for Cross-Cultural Research (1970)Imagined Communities. 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(2005) (2012)Misery Loves Companies: Rethinking Social Initiatives by Business (2003)“Implicit” and “Explicit” CSR: A Conceptual Framework for a Comparative Understanding of Corporate Social Responsibility (2008)The Business Model: Recent Developments and Future Research (2011)Upper Echelons Theory: An Update (2007)The weirdest people in the world? (2010)Dimensionalizing Cultures: The Hofstede Model in Context (2011)A quarter century of Culture's Consequences: a review of empirical research incorporating Hofstede's cultural values framework (2006)Cultural Intelligence: Its Measurement and Effects on Cultural Judgment and Decision Making, Cultural Adaptation and Task Performance (2007)
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References

  • 2002Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations21,666 cited
  • 2000The Mystery of Capital: Why Capitalism Triumphs in the West and Fails Everywhere Else5,104 cited
  • 1988The Confucius connection: From cultural roots to economic growth4,383 cited
  • 1993Riding the waves of culture: Understanding cultural diversity in business2,432 cited
  • 2010The fortune at the bottom of the pyramid2,366 cited
  • 1994Consumer Ethnocentrism: A Test of Antecedents and Moderators961 cited
  • 1990Structures of capital : the social organization of the economy902 cited
  • 2001The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies703 cited
  • 1998New Strategies in Emerging Markets555 cited
  • 2003The end of corporate imperialism.457 cited
  • 1989Successful Export Marketing Management: Some Empirical Evidence422 cited
  • 2000Partnering Across Borders: Negotiating Organizational Culture in a German-Japanese Joint Venture421 cited
  • 1984Buyer/seller relationships in international industrial markets212 cited
  • 1997Sensitivity to National Business Culture: Effects on U.S.-Mexican Channel Relationship Performance124 cited
  • 1995

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Technology and Networks
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