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Pay-What-You-Want – Praxisrelevanz und Konsumentenverhalten · Study

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ArticlePay-What-You-Want – Praxisrelevanz und Konsumentenverhalten

Ju‐Young Kim2010

Article2010

Pay-What-You-Want – Praxisrelevanz und Konsumentenverhalten

Ju‐Young Kim · Martin Natter · Martin Spann

13 citations·0/0 files stored·Journal of Business Economics

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Consumer Market Behavior and Pricing Economic and Environmental Valuation Experimental Behavioral Economics Studies

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References

1965Inequity In Social Exchange 2011Incorporating Fairness into Game Theory and Economics 1994A Meta-Analysis of Cronbach's Coefficient Alpha 1998Constructive Consumer Choice Processes 1992The four elementary forms of sociality: Framework for a unified theory of social relations.1986Fairness and the Assumptions of Economics 1994Fairness in Simple Bargaining Experiments 1989Social Norms and Economic Theory

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2016A review of the empirical literature on Pay-What-You-Want price setting

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2008Pay What You Want: A New Participative Pricing Mechanismarticle · 28 shared references 2009Pay what you Want: A New Participative Pricing Mechanismarticle · 23 shared references 2010Kish: Where Customers Pay As They Wisharticle · 13 shared references 2016Antecedents, outcomes, and mediating role of internal reference prices in pay-what-you-want (PWYW) pricingarticle · 12 shared references 2012Pay What You Want: An Exploratory Study of Social Exchange and Buyer-Determined Prices of iProductsarticle · 12 shared references 2017Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanismsarticle · 11 shared references

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Year2010

Typearticle

Published2010-01-07

VenueJournal of Business Economics

ISSN-L0044-2372

Languagede

Citations13

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/s11573-009-0345-7

openalex_workW1559338527

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