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Pay-What-You-Want – Praxisrelevanz und Konsumentenverhalten
16 references·2 citing·53 second hop
Pay-What-You-Want – Praxisrelevanz und Konsumentenverhalten (2010)Pay-What-You-Want – Praxisrelevanz und Ko…Incorporating Fairness into Game Theory and Economics (2011)Incorporating Fairness into G…Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially (2009)Doing Good or Doing Well? Ima…Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay (2005)Do Satisfied Customers Really…Consumer Perceptions of Price (Un)Fairness (2003)Consumer Perceptions of Price…Giving According to GARP: An Experimental Test of the Consistency of Preferences for Altruism (2002)Giving According to GARP: An …The emerging role of electronic marketplaces on the Internet (1998)The emerging role of electron…Constructive Consumer Choice Processes (1998)Constructive Consumer Choice …Customer voluntary performance: Customers as partners in service delivery (1997)Customer voluntary performanc…The Influence of Store Environment on Quality Inferences and Store Image (1994)The Influence of Store Enviro…Fairness in Simple Bargaining Experiments (1994)Fairness in Simple Bargaining…A Meta-Analysis of Cronbach's Coefficient Alpha (1994)A Meta-Analysis of Cronbach's…Price Perceptions and Consumer Shopping Behavior: A Field Study (1993)Price Perceptions and Consume…The four elementary forms of sociality: Framework for a unified theory of social relations. 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this work references cited by second hop

References

  • 1965Inequity In Social Exchange10,813 cited
  • 2011Incorporating Fairness into Game Theory and Economics4,707 cited
  • 1994A Meta-Analysis of Cronbach's Coefficient Alpha3,020 cited
  • 1998Constructive Consumer Choice Processes2,850 cited
  • 1992The four elementary forms of sociality: Framework for a unified theory of social relations.2,510 cited
  • 1986Fairness and the Assumptions of Economics2,462 cited
  • 1994Fairness in Simple Bargaining Experiments2,381 cited
  • 1989Social Norms and Economic Theory2,070 cited
  • 2002Giving According to GARP: An Experimental Test of the Consistency of Preferences for Altruism1,939 cited
  • 1993Price Perceptions and Consumer Shopping Behavior: A Field Study1,774 cited
  • 2009Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially1,753 cited
  • 1994The Influence of Store Environment on Quality Inferences and Store Image1,538 cited
  • 1998The emerging role of electronic marketplaces on the Internet1,379 cited
  • 1997Customer voluntary performance: Customers as partners in service delivery1,325 cited
  • 2005Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay

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1,204 cited
  • 2003Consumer Perceptions of Price (Un)Fairness1,077 cited
  • Cited by

    • 2018A Review of the Empirical Evidence on PWYW Pricing16 cited
    • 2016A review of the empirical literature on Pay-What-You-Want price setting13 cited