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Cited by

• 2009Outsourcing suppliers as downstream competitors: Biting the hand that feeds85 cited
• 2004Back to life! Why brands grow old and sometimes die and what managers then do: an exploratory qualitative research put into the French context81 cited
• 2005Visualizing E-Brand Personality: Exploratory Studies on Visual Attributes and E-Brand Personalities in Korea70 cited
• 2010Building brand community membership within organizations: a viable internal branding alternative?68 cited
• 2005Partnering for sustainability: Business–NGO alliances in the coffee industry62 cited
• 2012Internal corporate communication and its impact on internal branding57 cited
• 2003A Bold Vision and a Brand Identity for the Planning Profession32 cited
• 2010Brand Loyalty and Relationship Marketing in Islamic Banking System29 cited
• 2015Consumers’ intention to donate to two children’s charity brands: a comparison of Barnardo’s and BBC Children in Need23 cited
• 2009Using brand equity to counter outsourcing opportunism: A game theoretic approach21 cited
• 2006A CONCEPTUAL ANALYSIS OF BRAND LOYALTY AS CORE DIMENSION OF BRAND EQUITY19 cited
• 2016The Ins and Outs of Business and Professional Discourse Research19 cited
• 2014Pengaruh Celebrity Endorser terhadap Keputusan Pembelian Produk di Indonesia (Penelitian Online)