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Is Neuromarketing Ethical? Consumers Say Yes. Consumers Say No
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Is Neuromarketing Ethical? Consumers Say Yes. Consumers Say No (2014)Is Neuromarketing Ethical? Consumers Say …Application of Sensory Marketing Techniques at Marengo, a Small Sustainable Men’s Fashion Store in Spain: Based on the Hulten, Broweus and van Dijk Model (2022)Application of Sensory Market…Güncel Pazarlama Yaklaşımlarının Sağlık Hizmetlerinde Uygulanabilirliği (2020)Güncel Pazarlama Yaklaşımları…Transmedia Storytelling as a Branding Strategy Through Neuromarketing (2018)Transmedia Storytelling as a …Public health social media communications and consumer neuroscience (2018)Public health social media co…Nuostolių baimės efekto pritaikymo galimybės (2018)Nuostolių baimės efekto prita…Neuromarketing: Applications, Challenges and Promises (2018)Neuromarketing: Applications,…Decoding Neural Responses To Emotion in Television Commercials (2016)Decoding Neural Responses To …The Structure of Science (1961)An approach to environmental psychology (1974)Thinking, Fast and Slow (2011)Relación entre Emociones y Recuerdo en Campañas Publicitarias de Servicio Público. Una Aproximación desde la Neurociencia (2023)Neuromarketing and the Marketing Mix: An Integrative Review and Future Research Agenda Using the TMC Approach (2025)Attitude-behavior relations: A theoretical analysis and review of empirical research. (1977)Impure Altruism and Donations to Public Goods: A Theory of Warm-Glow Giving (1990)We’re all connected: The power of the social media ecosystem (2011)Can social neuromarketing be useful to public policy and instill healthy behaviors (2020)Dimensions of Brand Personality (1997)Consumer Culture Theory (CCT): Twenty Years of Research (2005)What is ‘neuromarketing’? A discussion and agenda for future research (2006)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)Advances in prospect theory: Cumulative representation of uncertainty (1992)The Neural Basis of Loss Aversion in Decision-Making Under Risk (2007)The somatic marker hypothesis: A neural theory of economic decision (2004)Understanding retail branding: conceptual insights and research priorities (2004)Neuroeconomics: How Neuroscience Can Inform Economics (2005)Factors limiting the application of consumer neuroscience: A systematic review (2022)Recent Trends in Neuro marketing – An Exploratory Study (2022)Analysing applications of neuromarketing in efficacy of programmatic advertising (2023)Use of an Internet “Viral” Marketing Software Platform in Health Promotion (2008)Viral marketing: Motivations to forward online content (2009)Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study (2015)Environmental strategies and green product development: an overview on sustainability‐driven companies (2009)Fast Fashion, Sustainability, and the Ethical Appeal of Luxury Brands (2012)Sensory marketing, embodiment, and grounded cognition: A review and introduction (2013)Sensory Storytelling (2024)Sensorial marketing within consumer behavior: bibliometric analysis and future trends (2025)
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  • 2016Decoding Neural Responses To Emotion in Television Commercials61 cited
  • 2018Neuromarketing: Applications, Challenges and Promises27 cited
  • 2022Application of Sensory Marketing Techniques at Marengo, a Small Sustainable Men’s Fashion Store in Spain: Based on the Hulten, Broweus and van Dijk Model18 cited
  • 2018Public health social media communications and consumer neuroscience18 cited
  • 2020Güncel Pazarlama Yaklaşımlarının Sağlık Hizmetlerinde Uygulanabilirliği9 cited
  • 2018Transmedia Storytelling as a Branding Strategy Through Neuromarketing1 cited
  • 2018Nuostolių baimės efekto pritaikymo galimybės0 cited

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