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Markenführung und Relationship Marketing
16 references·2 citing·34 second hop
Markenführung und Relationship Marketing (2004)Markenführung und Relationship MarketingAdvances in Consumer Research (2025)Advances in Consumer ResearchExchange and Power in Social Life (2017)Exchange and Power in Social …Stone Age Economics (2012)Stone Age EconomicsUnderstanding Relationship Marketing Outcomes (2002)Understanding Relationship Ma…Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Consumer Trust, Value, and Lo…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services (1997)Customer Satisfaction, Produc…Relationship Marketing in Consumer Markets: Antecedents and Consequences (1995)Relationship Marketing in Con…From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relatio…In Search of Brand Image: a Foundation Analysis (1990)In Search of Brand Image: a F…Brand Loyalty: Measurement and Management (1978)Brand Loyalty: Measurement an…Marketing as Exchange (1975)Marketing as ExchangeSocial penetration: The development of interpersonal relationships (1973)Social penetration: The devel…Social Behavior: Its Elementary Forms (1963)Social Behavior: Its Elementa…Die Rolle der Kommunikation in der Wertschöpfung der Unternehmung (2008)Die Rolle der Kommunikation i…Brand management in the professional sports club setting (2008)Brand management in the profe…Prospect Theory: An Analysis of Decision under Risk (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Prospect theory: An analysis of decision under risk (1988)E-S-QUAL (2004)Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model (2004)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The four levels of loyalty and the pivotal role of trust: a study of online service dynamics (2004)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Developing and validating a multidimensional consumer-based brand equity scale (2001)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Theory in Anthropology since the Sixties (1984)The temporality of the landscape (1993)Social Exchange Theory: An Interdisciplinary Review (2005)SOME EXPLORATIONS IN INITIAL INTERACTION AND BEYOND: TOWARD A DEVELOPMENTAL THEORY OF INTERPERSONAL COMMUNICATION (1975)Trust in close relationships. (1985)A triangular theory of love. (1986)The Commitment-Trust Theory of Relationship Marketing (1994)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)Social Capital in the Creation of Human Capital (2000)A Theory of Fairness, Competition, and Cooperation (1999)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)
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References

  • 2017Exchange and Power in Social Life15,909 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1963Social Behavior: Its Elementary Forms4,692 cited
  • 2002Consumer Trust, Value, and Loyalty in Relational Exchanges4,193 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 2012Stone Age Economics3,159 cited
  • 1973Social penetration: The development of interpersonal relationships2,836 cited
  • 2002Understanding Relationship Marketing Outcomes2,299 cited
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  • 1978Brand Loyalty: Measurement and Management1,629 cited
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  • 1997Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services1,380 cited
  • 1990In Search of Brand Image: a Foundation Analysis

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  • 2008Die Rolle der Kommunikation in der Wertschöpfung der Unternehmung31 cited
  • 2008Brand management in the professional sports club setting10 cited