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The Relationship of Brand Equity to Purchase Intention · Study

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PreprintThe Relationship of Brand Equity to Purchase Intention

Uthayakumar Tharmi2011

OA

Preprintgreen2011

The Relationship of Brand Equity to Purchase Intention

Uthayakumar Tharmi · Samithamby Senthilnathan

35 citations·0/0 files stored·SSRN Electronic Journal

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Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

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References

1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 1996Measuring Brand Equity Across Products and Markets 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.1992Managing Brand Equity: Capitalizing on the Value of a Brand Name 1996‘Building Strong Brands’1982Country-of-Origin Effects on Product Evaluations 2008Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

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2017Brand Equity on Purchase Intention Consumers’ Willingness to Pay Premium Price Juice 2022Factors Influencing Consumers’ Purchase Intention Towards Green Home Appliances 2014Impact of Organizational Trust on Employee Morale

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2006Building consumer–brand relationship: A cross‐cultural experiential viewarticle · 6 shared references 2011Examining the role of advertising and sales promotions in brand equity creationarticle · 5 shared references 2017The relationships among brand experience, brandresonance and brand loyalty in experiential marketing:Evidence from smart phone in Taiwanarticle · 5 shared references 2010Brand equity measurement from a formative approacharticle · 5 shared references 2015The Impact of Country of Origin and Country of Manufacture of a Brand on Overall Brand Equityarticle · 5 shared references 2013Measuring Customer-Based Casino Brand Equity and its Consequencesarticle · 5 shared references

Details

Year2011

Typepreprint

Published2011-01-01

VenueSSRN Electronic Journal

ISSN-L1556-5068

Languageen

Citations35

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.2139/ssrn.1935740

openalex_workW1560628949

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