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The Relationship of Brand Equity to Purchase Intention
16 references·3 citing·35 second hop
The Relationship of Brand Equity to Purchase Intention (2011)The Relationship of Brand Equity to Purch…Consumer Behavior: Building Marketing Strategy (2010)Consumer Behavior: Building M…The impact of brand equity on brand preference and purchase intentions in the service industries (2009)The impact of brand equity on…Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix (2008)Online Consumer Review: Word-…The effects of ethnocentrism and economic development on the formation of brand and ad attitudes in transitional economies (2005)The effects of ethnocentrism …The New Strategic Brand Management (2004)The New Strategic Brand Manag…An Exploratory Study into the Impact of Components of Brand Equity and Country of Origin Effects on Purchase Intention (2004)An Exploratory Study into the…The effect of the brand on perceived quality of food products (2003)The effect of the brand on pe…Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…Controlling the Information Flow: Effects on Consumers' Decision Making and Preferences (2000)Controlling the Information F…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…‘Building Strong Brands’ (1996)‘Building Strong Brands’Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Managing Brand Equity: Capita…MANAGING BRAND EQUITY (1989)MANAGING BRAND EQUITYThe Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…Country-of-Origin Effects on Product Evaluations (1982)Country-of-Origin Effects on …Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…Factors Influencing Consumers’ Purchase Intention Towards Green Home Appliances (2022)Factors Influencing Consumers…Brand Equity on Purchase Intention Consumers’ Willingness to Pay Premium Price Juice (2017)Brand Equity on Purchase Inte…Impact of Organizational Trust on Employee Morale (2014)Impact of Organizational Trus…Building Strong Brands (1995)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)Brands and Branding: Research Findings and Future Priorities (2006)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)The nature and measurement of meaning. (1952)Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China (1998)A review and meta-analysis of country-of-origin research (1999)The Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Dimensions of Consumer Expertise (1987)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Deriving the Pricing Power of Product Features by Mining Consumer Reviews (2011)Managing Brands in the Social Media Environment (2013)Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2013)Electronic word-of-mouth in hospitality and tourism management (2007)Exploring the cognitive–affective nature of destination image and the role of psychological factors in its formation (2007)Why Tourists Choose Airbnb: A Motivation-Based Segmentation Study (2017)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Building Brand Community (2002)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)Measuring customer‐based brand equity (1995)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Communication and Control Processes in the Delivery of Service Quality (1988)Partial Least Squares Structural Equation Modeling (2017)
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References

  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
  • 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
  • 1996‘Building Strong Brands’2,120 cited
  • 1982Country-of-Origin Effects on Product Evaluations1,819 cited
  • 2008Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix1,813 cited
  • 1989MANAGING BRAND EQUITY1,150 cited
  • 2010Consumer Behavior: Building Marketing Strategy1,131 cited
  • 2000Controlling the Information Flow: Effects on Consumers' Decision Making and Preferences724 cited
  • 2004The New Strategic Brand Management707 cited
  • 2009The impact of brand equity on brand preference and purchase intentions in the service industries366 cited
  • 2003The effect of the brand on perceived quality of food products149 cited
  • 2005The effects of ethnocentrism and economic development on the formation of brand and ad attitudes in transitional economies

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148 cited
  • 2004An Exploratory Study into the Impact of Components of Brand Equity and Country of Origin Effects on Purchase Intention73 cited
  • Cited by

    • 2017Brand Equity on Purchase Intention Consumers’ Willingness to Pay Premium Price Juice33 cited
    • 2022Factors Influencing Consumers’ Purchase Intention Towards Green Home Appliances31 cited
    • 2014Impact of Organizational Trust on Employee Morale3 cited