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Cause marketing communications

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References

2006Corporate Social Responsibility, Customer Satisfaction, and Market Value3,436 cited
1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy1,892 cited
2000Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent1,339 cited
1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
2005The effects of corporate social responsibility and price on consumer responses1,250 cited
1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,180 cited
2000The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?952 cited
2013When consumers doubt, Watch out! The role of CSR skepticism896 cited
1998A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned877 cited
2007Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing866 cited
2003Corporate Sponsorships of Philanthropic Activities: When Do They Impact Perception of Sponsor Brand?572 cited
2002The role of brand/cause fit in the effectiveness of cause-related marketing campaigns

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500 cited

2004Social Alliances: Company/Nonprofit Collaboration451 cited

2003Cause–brand alliances: does the cause help the brand or does the brand help the cause?317 cited

1999Using Advertising Alliances for New Product Introduction: Interactions between Product Complementarity and Promotional Strategies216 cited

Cited by

2017How motivations for CSR and consumer-brand social distance influence consumers to adopt pro-social behavior87 cited
2019The effect of cause-related marketing on firm value: a look at Fortune’s most admired all-stars73 cited
2019Time versus money: The role of perceived effort in consumers' evaluation of corporate giving60 cited
2017The Role of Company-Cause Fit and Company Involvement in Consumer Responses to CSR Initiatives: A Meta-Analytic Review55 cited
2021The impact of gratitude (vs pride) on the effectiveness of cause-related marketing47 cited
2022Brand approaches to diversity: a typology and research agenda45 cited
2018Brand prominence in cause-related marketing: luxury versus non-luxury38 cited
2022The effect of Generation Z's perceptions of brand activism on brand loyalty: evidence from Vietnam37 cited
2020Increasing company-cause fit: the effects of a relational ad message and consumers’ cause involvement on attitude toward the CSR activity37 cited
2022Family firms’ characteristics and consumer behaviour: An enquiry into millennials’ purchase intention in the online channel33 cited
2023Corporate giving and its impact on consumer evaluations: A meta-analysis28 cited
2022“I will pay you more, as long as you are transparent!”: An investigation of the pick-your-price participative pricing mechanism20 cited
2023Factors affecting attitude and purchase intention towards cause-related marketing: a systematic literature review using TCCM approach20 cited
2022A close look at research on pursuing the right formula for cause-related marketing advertising16 cited
2017Matching cause-related marketing campaign to culture15 cited
2019Fit in cause-related marketing: An integrative retrospective15 cited