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Maximizing and customer loyalty: Are maximizers less loyal?

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References

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2008The time-harried shopper: Exploring the differences between maximizers and satisficers207 cited
2008Are maximizers really unhappy? The measurement of maximizing tendency

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205 cited

1991Post-purchase product satisfaction: Incorporating the effects of involvement and time200 cited

2010Maximizing without difficulty: A modified maximizing scale and its correlates91 cited

Cited by

2015Conceptualizing smart shopping with a smartphone: implications of the use of mobile devices for shopping productivity and value74 cited
2019How a maximizing orientation affects trade‐offs between desirability and feasibility: The role of outcome‐ versus process‐focused decision making31 cited
2018A New Look at the Impact of Maximizing on Unhappiness: Two Competing Mediating Effects27 cited
2021Are maximizers more normative decision-makers? An experimental investigation of maximizers' susceptibility to cognitive biases21 cited
2015Maximization and Search for Alternatives in Decision Situations With and Without Loss of Options18 cited
2023Re-examining the showrooming phenomenon: the moderating role of consumers' maximizing tendency11 cited
2012The effects of consumer confusion on decision postponement and brand loyalty in a low involvement product category7 cited
2019Are identical twins more similar in their decision making styles than their fraternal counterparts?4 cited
2025Unpacking maximizing in consumer choices: a systematic literature review and research agenda3 cited
2022Neuroanatomical substrates of maximizing tendency in decision-making: a voxel-based morphometric study2 cited
2025Why Are Maximizers More Vulnerable to Fear of Missing Out? Exploring the Link Between Maximization and Fear of Missing Out Through Variety-Seeking1 cited
2025Maximizers Abandon More Before Decisions, Regret More After Decisions, and Re-Maximize More for Second-Time Decisions: Real-World Analysis of Online Consumer Behaviors1 cited
2022Maximizers’ Susceptibility to the Effect of Frequency vs. Percentage Format in Risk Representation1 cited
2018ON THE ROLE OF PSYCHOLOGICAL VARIABLES IN DECISION MAKING1 cited
2015Let's not lose hope - Maximizers as Prospective Optimists0 cited
2018The influence of maximization, regulatory focus, and anticipated regret on purchasing decision satisfaction0 cited