References

• 1997Dimensions of Brand Personality5,056 cited
• 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
• 1999Celebrity Endorsement: A Literature Review1,734 cited
• 1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,309 cited
• 1991The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase1,266 cited
• 2008Exploring the relationship between celebrity endorser effects and advertising effectiveness805 cited
• 1998Endorsers in Advertising: The Case of Negative Celebrity Information628 cited
• 1990Celebrity spokesperson and brand congruence610 cited
• 2001Selecting Celebrity Endorsers: The Practitioner’s Perspective563 cited
• 2004Factors predicting the effectiveness of celebrity endorsement advertisements536 cited
• 1994The Effects of Multiple Product Endorsements by Celebrities on Consumers' Attitudes and Intentions452 cited
• 1998Matching products with endorsers: attractiveness versus expertise449 cited
• 1994The matchup effect of spokesperson and product congruency: A schema theory interpretation390 cited
• 1983Source credibility as a function of communicator physical attractiveness348 cited