References

• 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
• 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
• 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context1,310 cited
• 1993A Simple Theory of Advertising as a Good or Bad731 cited
• 1993Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising620 cited
• 2000Advertising Attitudes and Advertising Effectiveness471 cited
• 2011The influences of electronic word‐of‐mouth message appeal and message source credibility on brand attitude452 cited
• 1992Functional and Belief Dimensions of Attitudes to Television Advertising: Implications for Copytesting184 cited
• 2010Assessing beliefs, attitudes, and behavioral responses toward online advertising in three countries177 cited
• 2013The mediating role of attitude towards values advocacy ads in evaluating issue support behaviour and purchase intention56 cited
• 2014The development of brand attitudes among young consumers19 cited
• 2010Beliefs about advertising in China: empirical evidence from Hong Kong and Shanghai consumers14 cited

Cited by

No citing works inside the corpus for this window.