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Strategic marketing in action
16 references·1 citing·48 second hop
Strategic marketing in action (2007)Strategic marketing in actionResearch Methods for Managers (2012)Research Methods for ManagersSeven Reasons Why Marketing Practitioners Should Ignore Marketing Academic Research (2004)Seven Reasons Why Marketing P…Deep smarts (2004)Deep smartsA call to arms for applied marketing academics (2004)A call to arms for applied ma…Marketing as a Determinant of Long-Run Competitive Success in Medium-Sized U.K. Manufacturing Firms (2003)Marketing as a Determinant of…Marketing as a profession: on closing stakeholder gaps (2002)Marketing as a profession: on…Strategic Planning: Still Going Strong? (1999)Strategic Planning: Still Goi…Charting New Directions for Marketing (1999)Charting New Directions for M…Approaches to small firm marketing (1998)Approaches to small firm mark…Marketing Management and Strategy (1994)Marketing Management and Stra…Marketing Research Activity and Company Performance: Evidence from Manufacturing Industry (1993)Marketing Research Activity a…Marketing and company performance: An examination of medium sized manufacturing firms in Britain (1992)Marketing and company perform…Defining the small business: a new classification of company size (1991)Defining the small business: …A Comparative Investigation of Japanese Marketing Strategies in the British Market (1985)A Comparative Investigation o…Marketing in the UK : a survey of current practice and performance (1984)Marketing in the UK : a surve…An Emerging Strategy of "Direct" Research (1979)An Emerging Strategy of "Dire…Strategie Marketing Practices: Their contribution to the competitive success of medium-sized manufacturing firms in New Zealand (2008)Strategie Marketing Practices…Strategic management of small firms in hostile and benign environments (1989)Market Orientation and the Learning Organization (1995)Marketing management: analysis. planning. implementation and control (2000)Marketing in small hotels: a qualitative study (2008)Critical factors underpinning the e-CRM activities of SMEs (2010)Entrepreneurial marketing: conceptual exploration and link to performance (2013)Broadening the Concept of Marketing (1969)Broadening the Concept of Marketing (1969)Marketing in the Network Economy (1999)The Customer Relationship Management Process: Its Measurement and Impact on Performance (2004)Innovation diffusion and new product growth models: A critical review and research directions (2010)A Framework for Conceptual Contributions in Marketing (2011)Diagnosing the Product Portfolio (1977)Strategy and the “business portfolio” (1977)Toward Strategic Intelligence Systems (1979)FACTORS DISTINGUISHING SURVIVORS FROM FAILURES AMONGST SMALL FIRMS IN THE UK CONSTRUCTION SECTOR* (1994)The use of qualitative methods to research networking in SMEs (1999)The Establishment of Global Marketing Strategic Alliances by Small and Medium Enterprises (2004)Industrial Organization: Theory and Practice (1966)The Nature of Managerial Work (1974)Strategies for Theorizing from Process Data (1999)Case research in operations management (2002)Grounded Theory in Management Research (2003)The Logic of Scientific Discovery (2013)Interdependence and hierarchy in organizations (1972)Technology and Organizational Structure: A Reexamination of the Findings of the Aston Group (1972)Organizational Size and the Structuralist Perspective: A Review, Critique, and Proposal (1976)Firm Size, Efficiency and Exports: Empirical Evidence from South Africa (2003)Marketing in “survivor” medium‐sized British manufacturing firms: 1987‐1997 (2004)The determinants of foreign exchange hedging in Alternative Investment Market firms (2012)Firm Resources and Sustained Competitive Advantage (1991)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)Strategic planning in SMEs – some empirical findings (2002)Firm resources and sustained competitive advantage (2004)ISO 26000 and the Standardization of Strategic Management Processes for Sustainability and Corporate Social Responsibility (2012)Business model innovation and strategy making nexus: evidence from a cross‐industry mixed‐methods study (2015)Putting Entrepreneurship into Marketing: The Processes of Entrepreneurial Marketing (2000)Internal market orientation (2002)The criteria for successful services brands (2003)Quantitative and qualitative research in the built environment: application of “mixed” research approach (2002)How to research (2010)Research Methods in Business Studies (2020)Export information acquisition modes: measure development and validation (1999)Thriving on Turbulence (1999)The journey from market orientation to firm performance (2010)POM Forum: Transfer of Changing Production Know‐How (2006)Learning mechanisms and differential performance in alliance portfolios (2007)Intergenerational knowledge sharing in family firms: Case-based evidence from the New Zealand wine industry (2017)
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References

  • 2012Research Methods for Managers1,431 cited
  • 1979An Emerging Strategy of "Direct" Research1,270 cited
  • 1999Charting New Directions for Marketing516 cited
  • 1994Marketing Management and Strategy496 cited
  • 1999Strategic Planning: Still Going Strong?284 cited
  • 2004Deep smarts124 cited
  • 1998Approaches to small firm marketing124 cited
  • 1992Marketing and company performance: An examination of medium sized manufacturing firms in Britain79 cited
  • 1991Defining the small business: a new classification of company size74 cited
  • 1993Marketing Research Activity and Company Performance: Evidence from Manufacturing Industry71 cited
  • 1984Marketing in the UK : a survey of current practice and performance66 cited
  • 2004Seven Reasons Why Marketing Practitioners Should Ignore Marketing Academic Research52 cited
  • 2002Marketing as a profession: on closing stakeholder gaps48 cited
  • 2004A call to arms for applied marketing academics44 cited
  • 1985A Comparative Investigation of Japanese Marketing Strategies in the British Market38 cited
  • 2003Marketing as a Determinant of Long-Run Competitive Success in Medium-Sized U.K. Manufacturing Firms

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  • 2008Strategie Marketing Practices: Their contribution to the competitive success of medium-sized manufacturing firms in New Zealand10 cited