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CUSTOMER RELATIONSHIP MANAGEMENT (CRM) DAN APLIKASINYA DALAM INDUSTRI MANUFAKTUR DAN JASA

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References

1998Using LISREL for Structural Equation Modeling: A Researcher′s Guide2,007 cited
2002Integrated Advertising, Promotion and Marketing Communications286 cited
1985Marketing : Strategic Foundations51 cited

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2017Perancangan Analytical CRM untuk Mendukung Segmentasi Pelanggan di Institusi Pendidikan10 cited
2020Analisis brand equity terhadap keputusan pembelian (studi kasus coffee toffee Surabaya)8 cited

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