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Does the Brand Name Matter to Purchase Decision? The Case of Mobile Phone
16 references·2 citing·42 second hop
Does the Brand Name Matter to Purchase Decision? The Case of Mobile Phone (2015)Does the Brand Name Matter to Purchase De…Examining the factors that influence early adopters’ smartphone adoption: The case of college students (2013)Examining the factors that in…The Influence of Brand Loyalty on Cosmetics Buying Behavior of UAE Female Consumers (2011)The Influence of Brand Loyalt…The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands (2010)The Effect of Store Image and…Mental Accounting and Consumer Choice (2008)Mental Accounting and Consume…Country of origin, brand image perception, and brand image structure (2008)Country of origin, brand imag…An examination of the determinants of customer loyalty in mobile commerce contexts (2005)An examination of the determi…The influence of online product recommendations on consumers’ online choices (2004)The influence of online produ…The effects of brand associations on consumer response (2001)The effects of brand associat…A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets (2001)A brand for all seasons? A di…Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication (2000)Brand Awareness Effects on Co…Brand Equity, Brand Preference, and Purchase Intent (1995)Brand Equity, Brand Preferenc…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…The Price Knowledge and Search of Supermarket Shoppers (1990)The Price Knowledge and Searc…Utility Theory for Decision Making (1971)Utility Theory for Decision M…The Expected-Utility Hypothesis and the Measurability of Utility (1952)The Expected-Utility Hypothes…The Effect of Brand Image on Online Purchase Decision with Mediation Word of Mouth on Fashion Products in Denpasar-Bali Province (2022)The Effect of Brand Image on …Factors Affecting Consumers’ Intention to Purchase Counterfeit Products in Fashion Industry (2020)Factors Affecting Consumers’ …Double Jeopardy Revisited (1990)Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product (1990)Does image of country‐of‐origin matter to brand equity? (2007)Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives (2009)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Design aesthetics leading to m-loyalty in mobile commerce (2006)Exploring consumer adoption of mobile payments – A qualitative study (2007)Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China (2009)Marketing Research (1970)Managing Brand Equity (1991)Developing and validating measures of facets of customer-based brand equity (2003)Do Consumers Care about Ethics? Willingness to Pay for Fair‐Trade Coffee (2005)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making (1999)A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)The myth of the ethical consumer – do ethics matter in purchase behaviour? (2001)Information and Consumer Behavior (1970)The processes of causal attribution. (1973)Exploring the value of online product reviews in forecasting sales: The case of motion pictures (2007)The impact of electronic word‐of‐mouth (2008)The Impact of New Media on Customer Relationships (2010)Handbook of Social Psychology (2013)The Framing of Decisions and the Psychology of Choice (1981)Are Investors Reluctant to Realize Their Losses? (1998)A perspective on judgment and choice: Mapping bounded rationality. (2003)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The effect of electronic word of mouth on brand image and purchase intention (2012)Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization (2014)How smartphone advertising influences consumers' purchase intention (2018)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)Maxmin expected utility with non-unique prior (1989)Time Discounting and Time Preference: A Critical Review (2002)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Partial Least Squares Structural Equation Modeling (2017)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 2008Mental Accounting and Consumer Choice3,415 cited
  • 1971Utility Theory for Decision Making2,460 cited
  • 2004The influence of online product recommendations on consumers’ online choices1,584 cited
  • 1995Brand Equity, Brand Preference, and Purchase Intent1,346 cited
  • 1990The Price Knowledge and Search of Supermarket Shoppers1,118 cited
  • 2005An examination of the determinants of customer loyalty in mobile commerce contexts1,043 cited
  • 2010The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands697 cited
  • 2000Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication637 cited
  • 2001The effects of brand associations on consumer response567 cited
  • 1952The Expected-Utility Hypothesis and the Measurability of Utility426 cited
  • 2001A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets260 cited
  • 2013Examining the factors that influence early adopters’ smartphone adoption: The case of college students178 cited

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  • 2008Country of origin, brand image perception, and brand image structure172 cited
  • 2011The Influence of Brand Loyalty on Cosmetics Buying Behavior of UAE Female Consumers111 cited
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    • 2022The Effect of Brand Image on Online Purchase Decision with Mediation Word of Mouth on Fashion Products in Denpasar-Bali Province11 cited
    • 2020Factors Affecting Consumers’ Intention to Purchase Counterfeit Products in Fashion Industry7 cited