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Assessing customer retention strategies in mobile telecommunications
16 references·4 citing·39 second hop
Assessing customer retention strategies in mobile telecommunications (2012)Assessing customer retention strategies i…Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Measuring the Customer Experi…Customer Satisfaction and Word of Mouth (1998)Customer Satisfaction and Wor…A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction (1998)A Dynamic Model of the Durati…The American Customer Satisfaction Index: Nature, Purpose, and Findings (1996)The American Customer Satisfa…Decision making with dependence and feedback : the analytic network process (1996)Decision making with dependen…Customer Switching Behavior in Service Industries: An Exploratory Study (1995)Customer Switching Behavior i…Customer Satisfaction, Market Share, and Profitability: Findings from Sweden (1994)Customer Satisfaction, Market…Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Customer Satisfaction, Market…The Antecedents and Consequences of Customer Satisfaction for Firms (1993)The Antecedents and Consequen…Customer satisfaction, customer retention, and market share (1993)Customer satisfaction, custom…A National Customer Satisfaction Barometer: The Swedish Experience (1992)A National Customer Satisfact…Zero defections: quality comes to services. (1990)Zero defections: quality come…The Service Encounter: Diagnosing Favorable and Unfavorable Incidents (1990)The Service Encounter: Diagno…How to make a decision: The analytic hierarchy process (1990)How to make a decision: The a…SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)SERVQUAL: A multiple-Item Sca…Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study (1983)Negative Word-of-Mouth by Dis…How to reduce termination on freemium platforms—literature review and empirical analysis (2023)How to reduce termination on …Creation of sustainable growth with explainable artificial intelligence: An empirical insight from consumer packaged goods retailers (2023)Creation of sustainable growt…Improving the food waste composting facilities site selection for sustainable development using a hybrid modified MADM model (2018)Improving the food waste comp…Dominant issues and conceptual approaches in mobile business research from 2005 to 2013 (2014)Dominant issues and conceptua…Strategic Management and Marketing in the Service Sector (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Measuring Service Quality: A Reexamination and Extension (1992)Evolving to a New Dominant Logic for Marketing (2003)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Prospect theory: An analysis of decision under risk (1988)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Marketing management: analysis. planning. implementation and control (2000)Understanding Information Systems Continuance: An Expectation-Confirmation Model1 (2001)Developing Buyer-Seller Relationships (1987)Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Prospect Theory: An Analysis of Decision under Risk (1979)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Quality, satisfaction and behavioral intentions (2000)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)\nThe use of partial least squares path modeling in international marketing (2009)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)Alternative Ways of Assessing Model Fit (1992)The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites (2001)Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives (2009)Digital marketing: A framework, review and research agenda (2016)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)A scaling method for priorities in hierarchical structures (1977)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)Application of the AHP in project management (2001)A review of fuzzy AHP methods for decision-making with subjective judgements (2020)Decision-making with the AHP: Why is the principal eigenvector necessary (2002)Decision making — the Analytic Hierarchy and Network Processes (AHP/ANP) (2004)Best-worst multi-criteria decision-making method (2014)The Behavioral Consequences of Service Quality (1996)Whence Consumer Loyalty? (1999)
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References

  • 1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality21,113 cited
  • 1990How to make a decision: The analytic hierarchy process9,597 cited
  • 1992A National Customer Satisfaction Barometer: The Swedish Experience5,637 cited
  • 1990Zero defections: quality comes to services.5,373 cited
  • 1990The Service Encounter: Diagnosing Favorable and Unfavorable Incidents4,857 cited
  • 1996The American Customer Satisfaction Index: Nature, Purpose, and Findings4,733 cited
  • 1993The Antecedents and Consequences of Customer Satisfaction for Firms4,607 cited
  • 1994Customer Satisfaction, Market Share, and Profitability: Findings From Sweden4,531 cited
  • 1996Decision making with dependence and feedback : the analytic network process3,373 cited
  • 2000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach3,196 cited
  • 1995Customer Switching Behavior in Service Industries: An Exploratory Study2,903 cited
  • 1994Customer Satisfaction, Market Share, and Profitability: Findings from Sweden2,306 cited
  • 1993Customer satisfaction, customer retention, and market share2,151 cited
  • 1998Customer Satisfaction and Word of Mouth2,105 cited
  • 1998

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A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction
1,948 cited
  • 1983Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study1,808 cited
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    • 2018Improving the food waste composting facilities site selection for sustainable development using a hybrid modified MADM model67 cited
    • 2023How to reduce termination on freemium platforms—literature review and empirical analysis12 cited
    • 2014Dominant issues and conceptual approaches in mobile business research from 2005 to 20137 cited