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Obtaining employee commitment to living the brand of the organisation
16 references·3 citing·27 second hop
Obtaining employee commitment to living the brand of the organisation (2006)Obtaining employee commitment to living t…Welcome to the experience economy (2019)Welcome to the experience eco…Performance Management (2010)Performance ManagementLeading Change: Why Transformation Efforts Fail (2009)Leading Change: Why Transform…Leading change: why transformation efforts fail (2009)Leading change: why transform…Marketing Management (12th Edition) (2007)Marketing Management (12th Ed…The Power of Full Engagement. Managing Energy, Not Time, Is the Key to High Performance and Personal Renewal (2006)The Power of Full Engagement.…Factors Affecting The Retention Of Knowledge Workers (2004)Factors Affecting The Retenti…Selling the brand inside. (2002)Selling the brand inside.Living the Brand (2001)Living the BrandStrategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…Performance management : key strategies and practical guidelines (2000)Performance management : key …Welcome to the experience economy. (1998)Welcome to the experience eco…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…The Art of Case Study Research (1996)The Art of Case Study ResearchPractical Research: Planning and Design (1990)Practical Research: Planning …Case Study Research: Design and Methods (1984)Case Study Research: Design a…Developing internal marketing strategies for measuring and managing employee-based brand equity (2023)Developing internal marketing…Few glitters are original gold (2019)Few glitters are original goldInternal branding: Franchisor leadership as a critical determinant (2012)Internal branding: Franchisor…Building Strong Brands (1995)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)Brands and Branding: Research Findings and Future Priorities (2006)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Qualitative research: Methods in the social sciences (2006)Document Analysis as a Qualitative Research Method (2009)Communication and Control Processes in the Delivery of Service Quality (1988)Exploring the essence of memorable tourism experiences (2011)Value co-creation: concept and measurement (2014)Performance management and employee engagement (2010)The development of SME managerial practice for effective performance management (2013)Factors affecting employee performance: an empirical approach (2018)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Organizational culture and knowledge sharing: critical success factors (2007)QUALITATIVE RESEARCH METHODOLOGY IN SOCIAL SCIENCES AND RELATED SUBJECTS (2018)Qualitative Case Study Methodology: Study Design and Implementation for Novice Researchers (2015)Metodologi Penelitian Kualitatif (2022)Organizational Change: A Review of Theory and Research in the 1990s (1999)2 How Actors Change Institutions: Towards a Theory of Institutional Entrepreneurship (2009)Sustainable business model innovation: A review (2018)Customer experience management: toward implementing an evolving marketing concept (2015)Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions (2009)Tourist Perceived Value, Relationship to Satisfaction, and Behavioral Intentions (2013)The Influence of Brand Awareness, Brand Image, and Brand Trust on Brand Loyalty (2020)
this work references cited by second hop

References

  • 1984Case Study Research: Design and Methods81,948 cited
  • 1996The Art of Case Study Research15,826 cited
  • 1990Practical Research: Planning and Design9,309 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 2009Leading change: why transformation efforts fail4,500 cited
  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
  • 1998Welcome to the experience economy.3,099 cited
  • 2019Welcome to the experience economy2,562 cited
  • 2007Marketing Management (12th Edition)1,026 cited
  • 2000Performance management : key strategies and practical guidelines450 cited
  • 2009Leading Change: Why Transformation Efforts Fail427 cited
  • 2002Selling the brand inside.288 cited
  • 2001Living the Brand220 cited
  • 2006The Power of Full Engagement. Managing Energy, Not Time, Is the Key to High Performance and Personal Renewal214 cited
  • 2004Factors Affecting The Retention Of Knowledge Workers168 cited
  • 2010Performance Management168 cited

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Cited by

  • 2012Internal branding: Franchisor leadership as a critical determinant40 cited
  • 2019Few glitters are original gold16 cited
  • 2023Developing internal marketing strategies for measuring and managing employee-based brand equity15 cited