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The end of marketing as we know it
0 references·15 citing·53 second hop
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  • 2005The Status and Future of Sport Management: A Delphi Study147 cited
  • 2001Category structure, brand recall, and choice53 cited
  • 2008Integrated Marketing Communications50 cited
  • 2001The Role of Marketing in an Integrative Business Curriculum28 cited
  • 2016Los Mensajes Híbridos en el marketing postmoderno: una propuesta de taxonomía25 cited
  • 2011Nature and antecedents of a marketing approach according to Italian SME entrepreneurs22 cited
  • 2006Visual Ethnography of On-site Sport Sponsorship Activation: LG Action Sports Championship20 cited
  • 2008What is marketing for SME entrepreneurs? The need to market the marketing approach20 cited
  • 2010Marketing Accountability and Marketing's Stature: An Examination of Senior Executive Perspectives18 cited
  • 2012Service design : on the evolution of design expertise14 cited
  • 2016Revealed Attention10 cited
  • 2014Estrategias ante la nueva situación tecnológica y económica del sector publicitario español7 cited
  • 2007Managing Brand Demise7 cited
  • 2025Philosophy of clothing. Fashion as a social vector: Unraveling the influence of digital times3 cited

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2011
Decision Theory Models of Information and Consideration
0 cited