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The persuasive effectiveness of mini‐films: Narrative transportation and fantasy proneness
16 references·16 citing·36 second hopsampled
The persuasive effectiveness of mini‐films: Narrative transportation and fantasy proneness (2014)The persuasive effectiveness of mini‐film…Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Communication and Persuasion:…Toward a Theory of Entertainment Persuasion: Explaining the Persuasive Effects of Entertainment-Education Messages (2008)Toward a Theory of Entertainm…Entertainment-Education and Elaboration Likelihood: Understanding the Processing of Narrative Persuasion (2002)Entertainment-Education and E…The role of transportation in the persuasiveness of public narratives. (2000)The role of transportation in…How Advertising Works: What Do We Really Know? (1999)How Advertising Works: What D…Issues and opinion on structural equation modeling (1998)Issues and opinion on structu…Experiencing Narrative Worlds (1993)Experiencing Narrative WorldsStructural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…Communication and Persuasion (1986)Communication and PersuasionCentral and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…Psychological Reactance: A Theory of Freedom and Control (1981)Psychological Reactance: A Th…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…Once Upon a Brand (2025)Once Upon a BrandGreen ad stories’ characteristics and green brand trust: examining the moderating role of consumer expertise through the elaboration likelihood model lens (2025)Green ad stories’ characteris…Do stories (always) make food products taste better? The boundary effects of matching package type and product dimension (2023)Do stories (always) make food…Inspiring guests’ imagination of “home away from home” to choose Airbnb through brand storytelling (2022)Inspiring guests’ imagination…A study on the effects of background film music valence on para-social interaction and consumer attitudes toward social enterprises (2022)A study on the effects of bac…The inter-generational arts branding of the Star Wars saga: may the myth be with you! (2021)The inter-generational arts b…Predicting the Relationships Between Narrative Transportation, Consumer Brand Experience, Love and Loyalty in Video Storytelling Advertising (2021)Predicting the Relationships …How the destination short video affects the customers' attitude: The role of narrative transportation (2021)How the destination short vid…How narrative transportation in movies affects audiences’ positive word-of-mouth: The mediating role of emotion (2021)How narrative transportation …Change in brand attitude depending on fashion film type: the psychological mechanisms by engagement and consumer fantasy proneness (2021)Change in brand attitude depe…How Branded Videos Can Inspire Consumers and Benefit Brands: Implications for Consumers’ Subjective Well-Being (2020)How Branded Videos Can Inspir…A Study of Male Subculture on Fashion Contents of YouTube : Focusing on Dick Hebdige's Subculture Theory (2020)A Study of Male Subculture on…“Touching with heart, reasoning by truth!” The impact of brand cues on mini-film advertising effect (2020)“Touching with heart, reasoni…Understanding social media advertising effect on consumers’ responses (2018)Understanding social media ad…Product Placement Versus Conventional Advertising: The Impact on Brand Choice of Integrating Promotional Stimuli into Movies (2016)Product Placement Versus Conv…Brand placement disclosure effects on persuasion: The moderating role of consumer self‐control (2016)Brand placement disclosure ef…The Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)The Elaboration Likelihood Model of Persuasion (1986)Mood and judgment: The affect infusion model (AIM). (1995)Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Advances in Consumer Research (2025)Construct validity in psychological tests. (1955)Review of Psychometric theory (2nd ed.). (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)The Commitment-Trust Theory of Relationship Marketing (1994)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Structural Equations with Latent Variables. (1991)A power primer. (1992)Power analysis and determination of sample size for covariance structure modeling. (1996)A Practical Guide To Factorial Validity Using PLS-Graph: Tutorial And Annotated Example (2005)Lateral Collinearity and Misleading Results in Variance-Based SEM: An Illustration and Recommendations (2012)Consistent Partial Least Squares Path Modeling1 (2015)Statistical principles in experimental design. (1962)Understanding Attitudes and Predicting Social Behavior (1980)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)A Theory of Cognitive Dissonance (2017)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)A justification-suppression model of the expression and experience of prejudice. (2003)Social Pressure and Voter Turnout: Evidence from a Large-Scale Field Experiment (2008)Misinformation and Its Correction (2012)When to use and how to report the results of PLS-SEM (2018)Prejudice Reduction: What Works? A Review and Assessment of Research and Practice (2008)Reading Literary Fiction Improves Theory of Mind (2013)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. (1995)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
  • 1986Communication and Persuasion5,214 cited
  • 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change4,993 cited
  • 2000The role of transportation in the persuasiveness of public narratives.4,849 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1998Issues and opinion on structural equation modeling4,577 cited
  • 1981Psychological Reactance: A Theory of Freedom and Control3,038 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
  • 2002Entertainment-Education and Elaboration Likelihood: Understanding the Processing of Narrative Persuasion1,452 cited
  • 1999How Advertising Works: What Do We Really Know?1,436 cited

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  • 2008Toward a Theory of Entertainment Persuasion: Explaining the Persuasive Effects of Entertainment-Education Messages1,363 cited
  • 1993Experiencing Narrative Worlds1,214 cited
  • Cited by

    • 2021How the destination short video affects the customers' attitude: The role of narrative transportation266 cited
    • 2018Understanding social media advertising effect on consumers’ responses151 cited
    • 2021Predicting the Relationships Between Narrative Transportation, Consumer Brand Experience, Love and Loyalty in Video Storytelling Advertising43 cited
    • 2020How Branded Videos Can Inspire Consumers and Benefit Brands: Implications for Consumers’ Subjective Well-Being39 cited
    • 2016Brand placement disclosure effects on persuasion: The moderating role of consumer self‐control38 cited
    • 2022Inspiring guests’ imagination of “home away from home” to choose Airbnb through brand storytelling28 cited
    • 2020“Touching with heart, reasoning by truth!” The impact of brand cues on mini-film advertising effect27 cited
    • 2021How narrative transportation in movies affects audiences’ positive word-of-mouth: The mediating role of emotion24 cited
    • 2025Green ad stories’ characteristics and green brand trust: examining the moderating role of consumer expertise through the elaboration likelihood model lens22 cited
    • 2022A study on the effects of background film music valence on para-social interaction and consumer attitudes toward social enterprises21 cited
    • 2016Product Placement Versus Conventional Advertising: The Impact on Brand Choice of Integrating Promotional Stimuli into Movies18 cited
    • 2021Change in brand attitude depending on fashion film type: the psychological mechanisms by engagement and consumer fantasy proneness15 cited
    • 2023Do stories (always) make food products taste better? The boundary effects of matching package type and product dimension13 cited
    • 2020A Study of Male Subculture on Fashion Contents of YouTube : Focusing on Dick Hebdige's Subculture Theory4 cited
    • 2021The inter-generational arts branding of the Star Wars saga: may the myth be with you!2 cited
    • 2025Once Upon a Brand1 cited