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ArticleMarketing in the international environment

Edward W. Cundiff1984

Article1984

Marketing in the international environment

Edward W. Cundiff · Marye Tharp Hilger

64 citations·0/0 files stored·Andalas University Repository (Andalas University)

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International Business and FDI Marketing and Advertising Strategies Consumer Behavior and Market Dynamics

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1996On the way towards developing a global screening model 1995Guidelines for managing an international sales force 1989"Will a Global Marketing Strategy Work? An Energy Conservation Perspective"1992Japanese national culture as a basis for understanding Japanese business practices 2002Risk perception by UK firms towards the Russian market 1992Profiling International Freight Forwarders: A Benchmark 1995Strategically employing natural channels in an era of global marketing 1994Executives' attitudes toward consumerism and marketing: An exploration of theoretical and emperical linkages in an industrializing country

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Year1984

Typearticle

Published1984-01-01

VenueAndalas University Repository (Andalas University)

Languageen

Citations64

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ShelfInternational Business and FDI

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openalex_workW1564708982

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