Strategically employing natural channels in an era of global marketing

David A. Griffith · John K. Ryans

25 citations0/0 files storedJournal of Marketing Practice Applied Marketing Science

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Supply Chain and Inventory Management Marketing and Advertising Strategies Consumer Retail Behavior Studies

Abstract

Explores the natural channel phenomena, i.e. the local or national channel which has evolved to serve producer and consumer alike. Further, provides a descriptive construct which identifies the forces (or elements) which influence channel design. Contends that a thorough understanding (and use) of the natural channel would enable a firm to enhance its strategic competitiveness. Proposes a series of strategic managerial considerations which refocus channel design attention on the natural channel concept.

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1983Culture's Consequences: International Differences in Work-Related Values.1988Joint ventures: Theoretical and empirical perspectives 1992Do Norms Matter in Marketing Relationships?2007Multinational Enterprise and Economic Analysis 1986Modes of Foreign Entry: A Transaction Cost Analysis and Propositions 1988Entry Strategies for International Markets 1984The Theory of Power and Conflict in Channels of Distribution 1980Distribution Channels as Political Economies: A Framework for Comparative Analysis

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