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Marketing in the international environment
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  • 1996On the way towards developing a global screening model56 cited
  • 1995Guidelines for managing an international sales force48 cited
  • 1989"Will a Global Marketing Strategy Work? An Energy Conservation Perspective"39 cited
  • 1992Japanese national culture as a basis for understanding Japanese business practices38 cited
  • 2002Risk perception by UK firms towards the Russian market28 cited
  • 1992Profiling International Freight Forwarders: A Benchmark27 cited
  • 1995Strategically employing natural channels in an era of global marketing25 cited
  • 1994Executives' attitudes toward consumerism and marketing: An exploration of theoretical and emperical linkages in an industrializing country19 cited
  • 1996Atomistic versus Organic Approaches19 cited
  • 1995A study on the rating of import sources for industrial products in a newly industrializing country16 cited
  • 1989Improved linguistic fluency with case studies and a video method16 cited
  • 1992The process of conflict in buyer‐seller relationships at domestic and international levels: A comparative analysis15 cited
  • 2001Newspaper advertising in an Arabian Gulf Country: examples of careless appeals13 cited
  • 2007Economic development and channel evolution in The People's Republic of China

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11 cited
  • 2002Foreign language competence and cultural affinity: a study of UK executives in foreign markets10 cited
  • 1988Determinants of International Media Purchasing: A Survey of Media Buyers7 cited