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Investigating the impact of international cosmetics advertising in China
10 references·2 citing·41 second hop
Investigating the impact of international cosmetics advertising in China (2004)Investigating the impact of international…Law and Popular Culture (2005)Law and Popular CultureRaising the Corporate Umbrella (2001)Raising the Corporate UmbrellaInternational Advertising: Realities and Myths (2000)International Advertising: Re…Brand naming in China: a linguistic approach (1997)Brand naming in China: a ling…Review of a 40‐year debate in international advertising (1995)Review of a 40‐year debate in…Consumer Behaviour in China: Customer Satisfaction and Cultural Values (1994)Consumer Behaviour in China: …Marketing: A Global Perspective (1993)Marketing: A Global Perspecti…Women, development and survival in the Third World. (1991)Women, development and surviv…Multinational Advertising: Factors Influencing the Standardised vs. Specialised Approach (1991)Multinational Advertising: Fa…Culture's Consequences: International Differences in Work-Related Values. (1983)Culture's Consequences: Inter…Consumers’ Perception of Corporate Social Responsibility in the United States and China: A Study of Female Cosmetics Consumers (2012)Consumers’ Perception of Corp…Little Emperors grown up: a case study of cosmetic usage (2009)Little Emperors grown up: a c…THE GLOBALIZATION OF MARKETS (1983)THE MYTH OF GLOBALIZATION (1986)Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan (1989)Standardization/adaptation of international marketing strategy (2003)Multiple roles for branding in international marketing (2007)50 years of research on international standardization and adaptation—From a systematic literature analysis to a theoretical framework (2010)Universals of Human Language (1978)Mandarin Chinese (1981)Mandarin Chinese: A Functional Reference Grammar (1987)Brand Naming in China: Sociolinguistic Implications (2003)A comprehensive framework of brand name classification (2015)Brand Name Types and Consumer Demand: Evidence from China’s Automobile Market (2018)Culture's Consequences: International Differences in Work-Related Values (1981)Cultures and Organizations: Software of the Mind. (1993)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)The Overarching Effects of Ethical Reputation Regardless of CSR Cause Fit and Information Source (2015)Buffer or Backfire? Effects of Corporate Social Responsibility Activities in Organizational Crises (2022)Identifying a credible spokesperson for corporate social responsibility initiatives: Findings from a cross-national study (2022)Content Analysis for the Social Sciences and Humanities (1970)Content Analysis for the Social Sciences and Humanities. (1970)Content Analysis in Consumer Research (1977)Cross-Cultural Differences in Ad Likeability and Ad Element Likeability: The Case of Benetton (2009)Regionalization vs. globalization in advertising research: Insights from five decades of academic study (2010)Fashion globally (2014)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)The weirdest people in the world? (2010)A Response to 'Theoretical Concept or Management Fashion' (2000)Corporate marketing: apocalypse, advent and epiphany (2009)IMC antecedents and the consequences of planned brand identity in higher education (2017)Exploring cosmetics advertising in southern China (2009)Modes and models for transcending cultural differences in international classrooms (2011)Who is the ‘Other‘?: A Postmodern Feminist Critique of Women and Development Theory and Practice (1993)Gender and tourism in an Indonesian village (1995)Reassessing the research relationship: location, position and power in fieldwork accounts (2004)Moving Images, Ethics and Justice (2004)Mutual Bonds: Media Frames and the Israeli High Court of Justice (2008)The cultural politics of climate change discourse in UK tabloids (2008)Face, favour and positioning – a Chinese power game (2003)Postgraduate International Students from Asia: Factors Influencing Satisfaction (2006)Mapping the Relationship Among Political Ideology, CSR Mindset, and CSR Strategy: A Contingency Perspective Applied to Chinese Managers (2015)
this work references cited by second hop

References

  • 1983Culture's Consequences: International Differences in Work-Related Values.15,062 cited
  • 1995Review of a 40‐year debate in international advertising218 cited
  • 1991Women, development and survival in the Third World.116 cited
  • 2001Raising the Corporate Umbrella109 cited
  • 1994Consumer Behaviour in China: Customer Satisfaction and Cultural Values86 cited
  • 2005Law and Popular Culture70 cited
  • 1997Brand naming in China: a linguistic approach60 cited
  • 1991Multinational Advertising: Factors Influencing the Standardised vs. Specialised Approach49 cited
  • 2000International Advertising: Realities and Myths18 cited
  • 1993Marketing: A Global Perspective18 cited

Cited by

  • 2012Consumers’ Perception of Corporate Social Responsibility in the United States and China: A Study of Female Cosmetics Consumers40 cited
  • 2009Little Emperors grown up: a case study of cosmetic usage15 cited

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