Packaging Research in Food Product Design and Development

HOWARD R. MOSKOWITZ · Michele Reisner · John Lawlor · Rosires Deliza

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Consumer Packaging Perceptions and Trends Consumer Retail Behavior Studies Consumer Attitudes and Food Labeling

Abstract

Part I Methods, materials, mind-sets Chapter 01 A practitioner's guide to research or - what you should know Chapter 02 Consumer packaging: Important functionally, but not attitudinally Chapter 03 Starting at the beginning: Experimenting to discover what shape 'wins' Chapter 04 Patterns in packages: Learning from many packages and many attributes Chapter 05 A gentle introduction to the world of systematics Chapter 06 Identify what works by letting the competition do the work Chapter 07 Psychophysics and the issue of price/value Part II Ideas and inspirations Chapter 08 Idea factories: Where do packaging (and other) ideas come from? Chapter 09 Defining the new package: Specifying the package at the concept level Chapter 10 What should my package say? Chapter 11 What concepts tell us versus what packages tell us for the same product - Case history - Pretzels Chapter 12 'Closing in on the container' Chapter 13 Action & reality: Using video for the package experience Part III Health and hope Chapter 14 Do labels make a difference? Chapter 15 Understanding Nutrition Labeling Case study - ice cream Chapter 16 Healthy pasta: Nutritional labeling & the role of messages Part IV Emotions and experience Chapter 17 Emotions and package design - coffee Chapter 18 Beyond the stimulus to the 'experience' Chapter 19 Homo economicus rears its head Chapter 20 Which should I choose - Packages on the shelf Part V Temptations of technology Chapter 21 Response time Chapter 22 Combining eye tracking with experimental design Chapter 23 Taking stock

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References

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