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A Short Guide to Writing about Literature
0 references·3 citing·18 second hopsampled
A Short Guide to Writing about Literature (1995)A Short Guide to Writing about LiteratureSymbols in service advertisements (1998)Symbols in service advertisem…Redefining a certified public accounting firm (1998)Redefining a certified public…“Crafty Advertisers”: Literary versus Literal Deceptiveness (1992)“Crafty Advertisers”: Literar…Content Analysis in Consumer Research (1977)Communication and Persuasion (1986)Analysis and Interpretation of Qualitative Data in Consumer Research (1994)On the social history of accounting: The Bank Audit by Bruce Marshall (2001)Jokes in popular culture: the characterisation of the accountant (2012)Marketing or parrhesia: A longitudinal study of AICPA's shifting languages in times of turbulence (2015)Content Analysis in Communication Research. (1952)Content Analysis for the Social Sciences and Humanities. (1970)Problems and Strategies in Services Marketing (1985)A comparison of services advertising strategies used in US and Korean magazine ads: a content analysis (2002)Religious symbolism in Islamic financial service advertisements (2018)The role of visual presentation in cause-related marketing message processing in social network sites: a case for sports brands (2021)Linguistics and Poetics (1981)Rhetorical figures in headings and their effect on text processing: the moderating role of information relevance and text length (2002)A glossary of literary terms (2008)Effectiveness of Absurdity in Advertising Across Cultures (2012)Reproducing “rhetrickery” in online fertility marketing: harnessing the “rhetoric of the possible” (2018)Advances in Consumer Research (2025)
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  • 1992“Crafty Advertisers”: Literary versus Literal Deceptiveness49 cited
  • 1998Redefining a certified public accounting firm30 cited
  • 1998Symbols in service advertisements26 cited

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