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The marketability of eco‐products in China's affluent cities
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The marketability of eco‐products in China's affluent cities (2003)The marketability of eco‐products in Chin…The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies (2001)The Impact of Nationalism, Pa…Environmentally responsible purchase behaviour: a test of a consumer model (2000)Environmentally responsible p…Environmental segmentation alternatives: a look at green consumer behavior in the new millennium (1999)Environmental segmentation al…Designing the green supply chain (1999)Designing the green supply ch…Green consumers in the 1990s: Profile and implications for advertising (1996)Green consumers in the 1990s:…Environmentally responsible logistics systems (1995)Environmentally responsible l…Marketing Research: An Applied Orientation (1994)Marketing Research: An Applie…Consumer Knowledge Assessment (1994)Consumer Knowledge AssessmentA Content Analysis of Environmental Advertising Claims: A Matrix Method Approach (1993)A Content Analysis of Environ…Management research: An introduction (1992)Management research: An intro…Structural Equations with Latent Variables. (1991)Structural Equations with Lat…Structural Equations with Latent Variables (1989)Structural Equations with Lat…Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)Consumer Ethnocentrism: Const…Motivation, leadership, and organization: Do American theories apply abroad? (1980)Motivation, leadership, and o…Marketing Research: Methodological Foundations (1977)Marketing Research: Methodolo…The nature of human values (1973)The nature of human valuesBelief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Green Consumption: Behavior and Norms (2010)Seeing the world through GREEN‐tinted glasses: Green consumption values and responses to environmentally friendly products (2013)“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature (2017)The Baby is Sick/The Baby is Well: A Test of Environmental Communication Appeals (1995)Promoting sustainable consumption: Determinants of green purchases by Swiss consumers (2003)Sustainable food consumption among young adults in Belgium: Theory of planned behaviour and the role of confidence and values (2007)Understanding Attitudes and Predicting Social Behavior (1980)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Measurement of Destination Image: An Empirical Assessment (1993)Assessing Measurement Invariance in Cross‐National Consumer Research (1998)Country as brand, product, and beyond: A place marketing and brand management perspective (2002)Grounded Theory in Practice (1999)Grounded Theory in Management Research (2003)Analyzing e-government research: Perspectives, philosophies, theories, methods, and practice (2006)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research (2006)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Beyond Accuracy: What Data Quality Means to Data Consumers (1996)The Impact of Technostress on Role Stress and Productivity (2007)Evaluation of Structural Equation Models Using the Partial Least Squares (PLS) Approach (2009)The Confucius connection: From cultural roots to economic growth (1988)An Integrative Model Of Organizational Trust (1995)Hofstede's model of national cultural differences and their consequences: A triumph of faith - a failure of analysis (2002)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)lavaan : An R Package for Structural Equation Modeling (2012)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Framing Processes and Social Movements: An Overview and Assessment (2000)Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance (2002)PLS-SEM: Indeed a Silver Bullet (2011)
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  • 1993

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A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach
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