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Elements of Standardization, Firm Performance and Selected Marketing Variables
16 references·1 citing·34 second hop
Elements of Standardization, Firm Performance and Selected Marketing Variables (2003)Elements of Standardization, Firm Perform…Management International Review (2004)Management International Revi…The Effects of Strategy Type on the Market Orientation–Performance Relationship (2000)The Effects of Strategy Type …Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation (1993)Standardization versus Adapta…Product and Promotion Adaptation in Export Ventures: An Empirical Investigation (1993)Product and Promotion Adaptat…An Analysis of the Market Share-Profitability Relationship (1993)An Analysis of the Market Sha…The Influence of Global Marketing Standardization on Performance (1992)The Influence of Global Marke…International Marketing Review (1990)International Marketing ReviewStandardization of International Marketing Strategy: Some Research Hypotheses (1989)Standardization of Internatio…Competition in Global Industries (1987)Competition in Global Industr…THE MYTH OF GLOBALIZATION (1986)THE MYTH OF GLOBALIZATIONStandardization in international marketing: Is Ted Levitt in fact right? (1986)Standardization in internatio…International Marketing Policy: A Discussion of the Standardization Construct and its Relevance for Corporate Policy (1986)International Marketing Polic…Customizing global marketing (1986)Customizing global marketingTHE GLOBALIZATION OF MARKETS (1983)THE GLOBALIZATION OF MARKETSInternational Marketing Effectiveness of Technology-Oriented Small Firms (1980)International Marketing Effec…Multinational Product Planning: Strategic Alternatives (1969)Multinational Product Plannin…Analysis of Marketing Standardization Strategies (2007)Analysis of Marketing Standar…Markets and Hierarchies (1975)Markets and Hierarchies (1975)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Innovation, organizational capabilities, and the born-global firm (2004)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Advances in Consumer Research (2025)Coefficient Alpha and the Internal Structure of Tests (1951)Strategy, structure, and economic performance (1974)The Export Development Process: An Integrative Review of Empirical Models (1996)Measurement of Business Performance in Strategy Research: A Comparison of Approaches (1986)The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination (1998)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Marketing management: analysis. planning. implementation and control (2000)The Silent Language (1959)Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality (1994)Measuring Hofstede's Five Dimensions of Cultural Values at the Individual Level: Development and Validation of CVSCALE (2011)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. (1991)Corporate Social Responsibility and Marketing: An Integrative Framework (2004)Resolving the Capability–Rigidity Paradox in New Product Innovation (2005)Evaluation of Structural Equation Models Using the Partial Least Squares (PLS) Approach (2009)Book Reviews: Statistical Methods for Meta-Analysis Larry V. Hedges and Ingram Olkin New York: Academic Press, 1985. xxii + 369 pp (1988)Factors Affecting Trust in Market Research Relationships (1993)INTERNATIONAL EXPANSION BY NEW VENTURE FIRMS: INTERNATIONAL DIVERSITY, MODE OF MARKET ENTRY, TECHNOLOGICAL LEARNING, AND PERFORMANCE. (2000)Learning and protection of proprietary assets in strategic alliances: building relational capital (2000)Competition for competence and interpartner learning within international strategic alliances (1991)Towards a dynamic theory of strategy (1991)Knowledge flows within multinational corporations (2000)Modernization, Cultural Change, and Democracy (2001)Modernization, cultural change, and democracy the human development sequence (2005)Brands and Branding: Research Findings and Future Priorities (2006)Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures (1994)The Relationships between Culture and Service Quality Perceptions (2000)
this work references cited by second hop

References

  • 1983THE GLOBALIZATION OF MARKETS3,411 cited
  • 2004Management International Review2,687 cited
  • 1987Competition in Global Industries1,702 cited
  • 1989Standardization of International Marketing Strategy: Some Research Hypotheses949 cited
  • 1992The Influence of Global Marketing Standardization on Performance792 cited
  • 2000The Effects of Strategy Type on the Market Orientation–Performance Relationship651 cited
  • 1993Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation566 cited
  • 1993Product and Promotion Adaptation in Export Ventures: An Empirical Investigation540 cited
  • 1986THE MYTH OF GLOBALIZATION522 cited
  • 1993An Analysis of the Market Share-Profitability Relationship504 cited
  • 1990International Marketing Review414 cited
  • 1986Customizing global marketing326 cited
  • 1986Standardization in international marketing: Is Ted Levitt in fact right?318 cited
  • 1980International Marketing Effectiveness of Technology-Oriented Small Firms249 cited
  • 1986International Marketing Policy: A Discussion of the Standardization Construct and its Relevance for Corporate Policy219 cited

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  • 1969Multinational Product Planning: Strategic Alternatives146 cited
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    • 2007Analysis of Marketing Standardization Strategies22 cited