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Theory-Building in Political Marketing
16 references·5 citing·35 second hop
Theory-Building in Political Marketing (2007)Theory-Building in Political MarketingThe New Public Management (2019)The New Public ManagementParty Systems and Voter Alignments (2017)Party Systems and Voter Align…Party Membership in Twenty European Democracies, 1980-2000 (2001)Party Membership in Twenty Eu…The New Public Service: Serving Rather than Steering (2000)The New Public Service: Servi…Handbook of political marketing (2000)Handbook of political marketi…The Art of the State: Culture, Rhetoric, and Public Management (1998)The Art of the State: Culture…Public Management and Administration (1998)Public Management and Adminis…The New Public Management in Action (1996)The New Public Management in …Public Services and Market Mechanisms: Competition, Contracting and the New Public Management (1995)Public Services and Market Me…Public Services and Market Mechanisms (1995)Public Services and Market Me…THE HOLLOWING OUT OF THE STATE: THE CHANGING NATURE OF THE PUBLIC SERVICE IN BRITAIN (1994)THE HOLLOWING OUT OF THE STAT…Relationship approach to marketing in service contexts: The marketing and organizational behavior interface (1990)Relationship approach to mark…Classics of Public Administration (1987)Classics of Public Administra…Policy analysis for the real world (1984)Policy analysis for the real …An Economic Theory of Democracy. (1958)An Economic Theory of Democra…The Study of Administration (1887)The Study of AdministrationLanguage and the (re)production of dominance: Zimbabwe African National Union-Patriotic Front (ZANU-PF) advertisements for the July 2013 elections (2017)Language and the (re)producti…Political Brand Equity Model: The Integration of Political Brands in Voter Choice (2015)Political Brand Equity Model:…Human Branding in Political Marketing: Applying Contemporary Branding Thought to Political Parties and Their Leaders (2015)Human Branding in Political M…Considerations on the evolution of political marketing theory (2009)Considerations on the evoluti…Modelos de las relaciones públicas políticas: Análisis de la situación en Cataluña (2008)Modelos de las relaciones púb…Marketing Management: Analysis, Planning and Control (1973)Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)Service management and marketing: managing the moments of truth in service competition (1990)From Marketing Mix to Relationship Marketing (1994)The evolution of relationship marketing (1995)The employer brand (1996)THE JOINT‐DECISION TRAP: LESSONS FROM GERMAN FEDERALISM AND EUROPEAN INTEGRATION (1988)A PUBLIC MANAGEMENT FOR ALL SEASONS? (1991)The New Governance: Governing without Government (1996)Comparing Public and Private Organizations: Empirical Research and the Power of the A Priori (2000)Understanding Governance: Ten Years On (2007)Participation and Democratic Theory (1970)Strong Democracy: Participatory Politics for a New Age (1985)The Motivational Bases of Public Service (1990)Reframing public participation: strategies for the 21st century (2004)The Marketization of the Nonprofit Sector: Civil Society at Risk? (2004)Wicked Problems, Knowledge Challenges, and Collaborative Capacity Builders in Network Settings (2008)THE ROLE OF COMPETING RATIONALITIES IN INSTITUTIONAL CHANGE. (2002)New Public Management Is Dead--Long Live Digital-Era Governance (2005)Beyond Engagement and Participation: User and Community Coproduction of Public Services (2007)A Rational Theory of the Size of Government (1981)A Survey of Corporate Governance (1997)Economic Origins of Dictatorship and Democracy (2005)Species of Political Parties (2003)Radical Right (2005)The Cartel Party Thesis: A Restatement (2009)The Middle Aging of New Public Management: Into the Age of Paradox? (2004)The New Public Governance? 1 (2006)A practical framework for understanding the outsourcing process (2000)Handbook of Public Policy Analysis (2006)The Gaming of Policy and the Politics of Gaming: A Review (2009)Defining digital transformation: Results from expert interviews (2019)The second image reversed: the international sources of domestic politics (1978)Why There is a Democratic Deficit in the EU: A Response to Majone and Moravcsik (2006)Democratic Deficit: Critical Citizens Revisited (2011)
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References

  • 1958An Economic Theory of Democracy.18,594 cited
  • 1887The Study of Administration2,542 cited
  • 1996The New Public Management in Action2,187 cited
  • 2017Party Systems and Voter Alignments1,873 cited
  • 2000The New Public Service: Serving Rather than Steering1,787 cited
  • 1984Policy analysis for the real world1,346 cited
  • 1990Relationship approach to marketing in service contexts: The marketing and organizational behavior interface1,327 cited
  • 1994THE HOLLOWING OUT OF THE STATE: THE CHANGING NATURE OF THE PUBLIC SERVICE IN BRITAIN1,019 cited
  • 1998The Art of the State: Culture, Rhetoric, and Public Management888 cited
  • 2001Party Membership in Twenty European Democracies, 1980-2000836 cited
  • 2019The New Public Management678 cited
  • 1998Public Management and Administration650 cited
  • 1987Classics of Public Administration642 cited
  • 1995Public Services and Market Mechanisms531 cited
  • 2000Handbook of political marketing449 cited
  • 1995Public Services and Market Mechanisms: Competition, Contracting and the New Public Management

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431 cited

Cited by

  • 2015Human Branding in Political Marketing: Applying Contemporary Branding Thought to Political Parties and Their Leaders137 cited
  • 2009Considerations on the evolution of political marketing theory86 cited
  • 2015Political Brand Equity Model: The Integration of Political Brands in Voter Choice70 cited
  • 2017Language and the (re)production of dominance: Zimbabwe African National Union-Patriotic Front (ZANU-PF) advertisements for the July 2013 elections10 cited
  • 2008Modelos de las relaciones públicas políticas: Análisis de la situación en Cataluña9 cited