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El control de la comunicación comercial en un mundo globalizado: regulación, autorregulación e hiperregulación de la publicidad
11 references·0 citing·36 second hop
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References

  • 2015Culture and Social Behavior2,005 cited
  • 1984The Mirror Makers: A History of American Advertising and its Creators408 cited
  • 1987Ethical Problems of Advertising Agency Executives111 cited
  • 1998Achieving acceptable advertising54 cited
  • 1989Advertising self-regulation and outside participation: a multinational comparison46 cited
  • 1997Advertising Law in the United States and European Union41 cited
  • 1992Global Perspectives on Advertising Self-Regulation: Principles and Practices in Thirty-eight Countries33 cited
  • 1978Consumers and the law26 cited
  • 1980La publicidad y la imagen18 cited
  • 1989Advertising compliance handbook11 cited
  • 2009Regulation of soft issues in advertising in Confucian societies: a comparative examination8 cited

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