Social Marketing: Why Should the Devil Have All the Best Tunes?

Gerard Hastings

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Marketing and Advertising Strategies Digital Marketing and Social Media Behavioral Health and Interventions

Abstract

Chapter 1 Introduction Chapter 2 Theoretical foundations Chapter 3 The principles of social marketing Chapter 4 Opening the toolbox Chapter 5 Communication, branding and the limits of fear Chapter 6 Length and breadth Chapter 7 Competition and critical marketing Chapter 8 Research ? the art of navigation Chapter 9 Ethics Chapter 10 Social marketing cases studies

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