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Cited by

• 2010Toward a systematic approach for identifying conservation flagships259 cited
• 2011Selling climate change? The limitations of social marketing as a strategy for climate change public engagement225 cited
• 2011The diffusion of microgeneration technologies – assessing the influence of perceived product characteristics on home owners' willingness to pay206 cited
• 2013Unlocking the potential of upstream social marketing164 cited
• 2011Critical social marketing: definition, application and domain145 cited
• 2014Up, up and away: social marketing breaks free129 cited
• 2020A dynamic framework for managing customer engagement on social media124 cited
• 2009Using social marketing to enhance hotel reuse programs102 cited
• 2013Information and subsidies: Complements or substitutes?97 cited
• 2015Towards a service-dominant approach to social marketing78 cited
• 2014Towards a reflexive turn: social marketing assemblages78 cited
• 2018A Systematic Search and Review of Adult-Targeted Overweight and Obesity Prevention Mass Media Campaigns and Their Evaluation: 2000–201777 cited
• 2013Using a Systematic Approach to Select Flagship Species for Bird Conservation76 cited
• 2013From the 4Ps to COM-SM: reconfiguring the social marketing mix