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With increased globalization of the competitive business environment, companies must adjust their operating practices to accommodate the cultural styles, norms, and preferences of the regions of the world in which they operate. This chapter reviews theories and research related to global diversity management (GDM). In addition, a framework for studying the meaning, operation, and management of diversity across national borders is presented. In particular, the shift of emphasis from normative and process-based approaches to a contextual and multifaceted understanding of GDM is explored. The chapter also explores key challenges and contradictions facing GDM. Finally, future directions in research and practice are discussed.
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