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Introduction to marketing communication : an integrated approach
0 references·7 citing·30 second hop
Introduction to marketing communication : an integrated approach (1997)Introduction to marketing communication :…Women's responses to stereotypical media portrayals: An fMRI study of sexualized and domestic images of women (2017)Women's responses to stereoty…Marketing de Patentes à Inovação: Um Estudo Multicaso em Universidades Brasileiras (2014)Marketing de Patentes à Inova…Behavioral Branding als Führungsansatz (2009)Behavioral Branding als Führu…STRATEGIC INTEGRATED COMMUNICATION IMPLEMENTATION: TOWARDS A SOUTH AFRICAN CONCEPTUAL MODEL (2006)STRATEGIC INTEGRATED COMMUNIC…Durchsetzung einer Integrierten Markenkommunikation (2004)Durchsetzung einer Integriert…Sponsorship: An Evaluation of Management Assumptions and Practices (1999)Sponsorship: An Evaluation of…An Interdisciplinary Team Teaching Model: A Web-Based Project Approach for Teaching Integrated Marketing Communication (1999)An Interdisciplinary Team Tea…Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog (2001)Corporate marketing (2006)The theory of communicative action (2014)Patterns of Industrial Innovation (1978)In Search of Excellence: Lessons from America's Best-Run Companies. (1983)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Marketing Myopia in Brazilian Public Universities: An Empirical Study Involving Academicians (2018)A patent portfolio assessment of a Brazilian research university: The case of Universidade Federal Fluminense (2019)Sponsorship and the Image of the Sponsor (1991)Awareness of Sponsorship and Corporate Image: An Empirical Investigation (1994)Sponsorship: From Management Ego Trip to Marketing Success (1996)Corporate Marketing Objectives and Evaluation Measures for Integrated Television Advertising and Sports Event Sponsorships (2009)Quantifying the positive effects of sponsor level, length, prominence and relatedness on recall and residual recall rates over time (2013)Evaluating consumer response associated with sponsorship of major sporting events in Australia (2014)Telling more than we can know: Verbal reports on mental processes. (1977)What Makes Online Content Viral? (2011)Advances in Consumer Research (2025)Advertising: Its Role in Modern Marketing (1970)Contemporary Advertising (1984)Client Perceptions of Integrated Marketing Communications (1993)Shall We Converge? The Embedding of New Media into Advertising Curricula (2004)The Practice of Social Research (1989)Basics of Qualitative Research: Grounded Theory Procedures and Techniques. (1992)Strategic management a stakeholder approach (2010)Managing brand equity : capitalizing on the value of a brand name. (1991)Managing Brand Equity (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Brand management in the professional sports club setting (2008)Planung einer Integrierten Kommunikation (2009)Strategische Planung und Umsetzung einer Integrierten Kommunikation: Die Anbieterperspektive (2016)
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  • 2004Durchsetzung einer Integrierten Markenkommunikation30 cited
  • 1999Sponsorship: An Evaluation of Management Assumptions and Practices30 cited
  • 2006STRATEGIC INTEGRATED COMMUNICATION IMPLEMENTATION: TOWARDS A SOUTH AFRICAN CONCEPTUAL MODEL21 cited
  • 2017Women's responses to stereotypical media portrayals: An fMRI study of sexualized and domestic images of women16 cited
  • 2009Behavioral Branding als Führungsansatz13 cited
  • 1999An Interdisciplinary Team Teaching Model: A Web-Based Project Approach for Teaching Integrated Marketing Communication11 cited
  • 2014Marketing de Patentes à Inovação: Um Estudo Multicaso em Universidades Brasileiras9 cited

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